Digital advertising and marketing has come a great distance from the early days of the Web, and synthetic intelligence (AI) is ushering the business into a brand new period. Alicia Lyttle has been serving to companies leverage know-how in digital advertising and marketing for greater than 20 years. Whereas main her guide program, she has proven purchasers how the fitting AI device can rework their digital advertising and marketing expertise. Throughout her Affiliate Summit West 2024 presentation, Alicia shared ten AI instruments that may change the sport for associates, networks, and types.
1. ChatGPT
ChatGPT is probably going the inspiration of your AI-based advertising and marketing efforts, however you want prompts that assist keep away from generic, boring language. Alicia explains that it's essential to prepare ChatGPT to supply content material that displays the type and tone of your model, utilizing this preliminary immediate:
“I would like for you to write for me as my ghostwriter. I will be giving you my bio and two [transcripts or articles] so that you can learn about me and learn my writing and teaching style and tone so that you can write for me as me. Do you understand?”
She then instructs ChatGPT to explain her writing type and tone, establish phrases that she generally makes use of, and reproduce the outline utilizing first-person. When she tells ChatGPT to create the content material she wants, it makes use of what it has realized to mirror her method of talking and writing. To keep away from repeating these steps, add your bio and a first-person description to customized directions and click on allow for new chats.
2. Content at Scale
Content at Scale is a detection device that may inform you in case your content material reads like AI. For instance, for those who ask ChatGPT to jot down an e mail, you need to use Content at Scale to guage it and decide whether or not it sounds human-generated. If the AI rating is excessive, you’ll know that it's essential to regulate the content material or your prompts to make your content material extra genuine.
3. ElevenLabs
If you wish to create podcast content material, ElevenLabs is a helpful device. You add two or three audio recordsdata of your self, click on Immediate Voice Cloning, and supply a script. It is going to generate audio content material that mimics your voice, together with your cadence and intonation. Alicia recommends deliberately recording clips the place you exaggerate your enthusiasm to keep away from having monotone voice clones. Utilizing this technique has led her AI-generated podcast episodes to get extra downloads than these she sits right down to report.
4. Whats up Audio
Hello Audio is one other asset for podcasters. You probably have episodes which can be solely accessible to members, clients, or associates, you need to use Whats up Audio to offer them with a particular entry code. This permits for unique content material that you simply restrict to sure listeners.
5. CapCut
CapCut is an enhancing device that helps create movies for social reels. Alicia explains that she typically didn’t have time to report high quality movies, which made it troublesome for her staff to generate content material persistently. With CapCut, she has seen her movies go viral, when earlier than she would solely get a couple of thousand views.
6. VideoAsk
VideoAsk means that you can create extra interactive chatbots. You report movies that reply FAQs, and the device searches the transcripts of these movies to push out solutions to clients. Alicia has additionally used Video Ask to establish the questions that the majority clients had and replace her web site to handle them upfront.
7. Hirevire
Alicia makes use of Hirevire to generate higher testimonials. She sends a couple of inquiries to associates or clients, asking what they most take pleasure in a couple of services or products and whether or not they would suggest it to others. She combines these movies into one-minute testimonials for social media reels.
8. OpusClip
OpusClip can rapidly produce dozens of brief clips from a protracted video. It makes use of AI to search out probably the most highly effective sections of your video, add captions and emojis, transcribe them, and offer you a rating on how viral they’ll be. Alicia uploaded an hour-long video of herself talking on stage and requested the device to present her movies between 30 and 60 seconds. It generated 34 clips in 4 minutes, all of them full with captions, thumbnails, and high quality scores.
9. BHumam
BHuman isn’t an ideal device but, however it means that you can personalize outbound video messages. You report a video with a placeholder, corresponding to “name,” and the software program will change that time period with all of the names or identifiers you add. This lets you customise engagement at scale.
10. HeyGen
Final however removed from least is HeyGen, Alicia’s favourite AI device. You report a video of your self, ensuring to maneuver your head, blink your eyes, and use your palms. HeyGen makes use of this footage to create an AI-generated avatar of your face and browse a script, incorporating the actions and gestures that you simply utilized in your authentic video add. You can even use HeyGen to translate present movies into different languages.
Placing AI Instruments to Work
As Alicia exhibits, an AI device can speed up your content material manufacturing and permit for larger flexibility in your corporation. She suggests combining and experimenting with totally different instruments as you develop your methods and supercharge your digital advertising and marketing. Head to the web site to purchase tickets for Affiliate Summit West 2025 and be taught extra techniques and methods from business specialists!
