Amazon Influencer Program Review 2024: Is It Worth It?

The Amazon Influencer Program is an effective way to monetize your social media channels and earn cash from onsite product evaluations.

Amazon’s excessive model belief, huge product choice, and killer conversion charges make it a helpful program for many influencers.

And should you’re persistent, you may earn a lot of cash.

Nonetheless, it’s not excellent for everybody. Listed below are the largest execs and cons:

Wish to study if this program is best for you? Learn on for our in-depth overview of the Amazon influencer program, overlaying eligibility necessities, promotional strategies, incomes potential, and extra.

What Is the Amazon Influencer Program

The Amazon Influencer program is just like Amazon’s associates program, Amazon Associates.

It presents a approach for social media influencers to earn commissions by referring gross sales on Amazon, very similar to Amazon Associates offers web site homeowners a solution to earn commissions by selling Amazon merchandise.

Each packages allow you to get affiliate hyperlinks to particular merchandise and share them along with your viewers.

The large distinction is that the Influencer program presents extra onsite integrations for members to reap the benefits of. Listed below are some examples:

• Amazon Influencers can create their very own Amazon storefront, the place they'll share all of their favourite merchandise in a single handy place on the Amazon web site.  
• Movies and pictures of merchandise taken by influencers may be added on to Amazon product pages for Amazon consumers to view.

Basically, the Influencer program is a extra superior model of the Associates program that caters to social media channels.

Necessities For Becoming a member of

To affix this system, it's essential to have “influence” on one in every of 4 social media platforms:

• Fb
• Instagram
• TikTok
• YouTube

When creating an Amazon influencer account, you’ll be requested to attach your most influential social media profile so Amazon can see should you’re an excellent match:

Amazon immediately vets influencer functions based mostly in your follower depend and social media engagement. So, should you don’t have an engaged viewers on any of these platforms, this isn’t this system for you.

How Do Amazon Influencers Make Cash

Let’s discover the methods Amazon influencers make cash.

Prioritize Onsite Earnings

Probably the most profitable Amazon influencers are leveraging onsite earnings to earn vital income.

Jared Bauman, co-host of the Area of interest Pursuits podcast, earned a powerful $40,000 in just some months.

These video evaluations may be added to product pages, permitting you to succeed in Amazon prospects who will possible purchase the product.

Along with normal video evaluations, there are three different kinds of movies that carry out nicely on product pages:

• Unboxing movies. Movie your self opening the product.
• Comparability movies. Evaluate the product with an in depth competitor.
• “1 Year Later” movies. Share your ideas after you’ve owned the product for some time.

You earn a fee if somebody buys after watching a minimum of 30 seconds of your video.

Whereas the commissions aren’t implausible — they vary from 0.5% to five% relying on the product — you’re concentrating on individuals already contemplating shopping for the product you’re reviewing, in order that they’re way more more likely to convert.

These charges are topic to vary; test Amazon’s onsite commissions web page for probably the most up-to-date charges.

Nonetheless, not all Amazon influencers get so as to add overview movies to product pages: there’s a separate approval course of even after you’re accepted into the primary program.

It's important to submit three movies for consideration, and solely after an intensive test from Amazon are you able to get clearance to add onsite overview movies.

Listed below are some ideas from subreddit to get accepted for the Amazon Influencer program:

• Observe Amazon’s Video Content Guidelines. This can make sure you don’t make any errors that doom an in any other case nice video.
• Review merchandise you’ve used typically. The distinctive insights you will have from long-term use will enhance your overview.
• Present your self utilizing the product. Don’t stand round holding the product for your complete video.
• Speak concerning the product. Don’t make a unvoiced video with music.
• Use good lighting and hold the size quick. 1-2 minutes is good.
• Review easy merchandise. A can opener is simpler to overview than a laptop computer.

You may have three makes an attempt to use for onsite earnings, every requiring three movies. Should you’re rejected thrice, you’ll be completely banned from making use of once more.

Should you’re accepted for onsite earnings, use these tricks to maximize your onsite earnings:

• Begin by reviewing merchandise you already personal. Your aim needs to be to maintain prices as little as doable, particularly to start with.
• Review low-cost merchandise everybody wants. These are likely to have low competitors from different reviewers. Thomas gives the example of paper towel holders.
• Run experiments on merchandise. For instance, Thomas reviewed an air purifier by inserting it in his rooster shed and exhibiting how a lot mud it collected.
• Don’t shoehorn your self into reviewing a particular kind of product. Amazon doesn’t present desire to reviewers who area of interest down, so that you’ll make more cash by reviewing no matter you may get your arms on.
• Talk about fundamental product options. Thomas says that as a result of persons are there to purchase the product, they want to know basic information like shade, measurement, and sturdiness.

If you wish to make critical cash with the Influencer program, that is the place your focus needs to be.

Share Affiliate Hyperlinks

Like in conventional internet affiliate marketing, you may earn commissions by sharing affiliate hyperlinks by your YouTube movies or social posts:

When somebody clicks one in every of your hyperlinks and makes a purchase order, you get a lower of the sale. Simple!

Commissions range by product class, starting from 1% on issues like online game consoles and groceries to twenty% for Amazon Video games:

These charges are topic to vary, so you should definitely try an up-to-date list earlier than deciding if Amazon is an effective match in your viewers and area of interest.

Check with Amazon Bounty Program Gross sales & Bonus Occasions

Bounty gross sales work the identical as another kind of affiliate hyperlink referral, however with two key variations:

• You’re particularly selling Amazon companies, like Amazon Prime Video Channels and Amazon Music Limitless.
• You earn a set money quantity reasonably than a proportion fee (for instance, you get $2 per profitable Amazon Prime free trial registration).

Then there are bonus occasions, which reward influencers for referring first-time gross sales from particular Amazon shops (e.g. $3 per first-time Amazon Contemporary buy):

There are too many bounties and bonuses to listing in full right here, and so they change on a regular basis, however you could find an up-to-date version here.

Create a Customized Amazon Storefront

As an Amazon Influencer, you may create your personal customized Amazon storefront, the place you may curate a beneficial listing of Amazon merchandise:

This looks like a cool possibility, however top-earning influencers like Matt say the shop is an entire lifeless finish by way of earnings, as nobody visits it.

Why the Amazon Influencer Program Is Good

Nonetheless undecided concerning the Amazon Influencer Program? Listed below are just a few execs to think about.

You Can Earn Cash Instantly After Becoming a member of

Should you’re accepted for onsite product movies, you may earn a stunning amount of cash shortly.

For instance, Matt earned $600 in his first month.

It is a good change from many different on-line money-making methods, like constructing an internet affiliate marketing web site, the place there’s a protracted ramp-up interval earlier than you see vital earnings.

Amazon Has Very good Model Belief

Amazon persistently ranks as one of America’s most trusted brands.

Broadly talking, shoppers belief Amazon to guard their fee data and ship their merchandise on time and in good situation.

Your viewers is extra possible to purchase should you ship them to Amazon than different retailers.

Flexibility In Selecting Merchandise

Some influencer packages restrict the kinds of merchandise you may promote. However that’s not the case with Amazon, which is completely satisfied so that you can promote just about no matter you need from its cavernous library of third-party merchandise, Amazon merchandise, and Amazon companies.

Nonetheless, some product classes are non-commissionable, like reward playing cards and alcoholic drinks.

Excessive Purchaser Intent

When individuals go to Amazon, there’s an excellent likelihood they’ll purchase one thing.

Amazon’s sky-high conversion price—a whopping 74% for Prime members and 13% for non—Prime members—places different on-line retailers and marketplaces to disgrace.

That’s implausible information for Amazon influencers, who earn onsite commissions from prospects who're already looking Amazon (and are possible within the shopping for temper).

If a buyer buys after watching your product overview video or clicking a storefront hyperlink, you get a sale lower.

It additionally helps that you just earn commissions on something your referrals buy throughout the 24-hour cookie interval – not simply the product you referred them to. This could improve commissions significantly should you’re driving site visitors from a social platform.

Video Critiques Don’t Require Excessive Manufacturing Worth

Whereas Amazon has watertight pointers round what you may and may’t say and do in product overview movies, it actually doesn’t anticipate you to create studio-quality content material.

Most Amazon overview movies are 30 – 60 seconds lengthy and are shot and edited on a telephone digital camera.

The truth is, profitable Amazon influencers say that much less polished evaluations carry out higher as a result of they seem extra genuine.

When you’ve obtained your head round Amazon’s guidelines and mastered the system for producing overview movies, you may churn them out quick, making it simple to scale content material manufacturing.

Movies Can Be Repurposed for Different Platforms

Amazon doesn’t need influencers to say their social media accounts and different exterior platforms in video evaluations.

However there’s nothing to cease you from sharing movies created for Amazon by way of different channels, like this instance posted on TikTok:

The video overview format is ideal for Instagram and TikTok, so it’s value republishing them on different social media platforms to steer followers towards product pages or your Amazon storefront.

Some influencer packages require influencers to work intently with the manufacturers they’re collaborating with, giving them little flexibility during which merchandise to advertise and the way to promote them. And so they don’t at all times give influencers entry to marketing campaign information, making it exhausting to know what methods are working.

That’s not the case with Amazon.

It’s easy for Amazon influencers to create affiliate hyperlinks and discover low cost codes.

The Amazon Associates dashboard additionally offers you entry to all of the earnings studies you might want to optimize your campaigns.

The place the Amazon Influencer Program Is Missing

There are just a few downsides to this system. Let’s try the largest pitfalls.

Requires Having Product In Hand

To overview Amazon merchandise, you might want to bodily have entry to them.

Realistically, should you’re simply beginning out as an Amazon influencer and haven’t but grown your storefront, you’ll have to purchase them first.

You possibly can nonetheless promote your merchandise second-hand to get well among the bills.

As you develop your Amazon influencer retailer, manufacturers will give you gifted merchandise in return for a overview, saving you the upfront buy price.

Excludes Some Merchandise & Classes

As we’ve already famous, there are some restrictions across the kinds of merchandise you may promote (albeit fewer than most influencer advertising packages). Take a look at all these merchandise that aren’t eligible for Amazon’s customary fee earnings charges:

Related restrictions apply to onsite earnings, whereas bounty gross sales and bonus occasions solely pay out for extremely particular actions:

Don’t fulfill the precise standards? Sorry, you’re not getting paid.

Additionally, not all Amazon sellers permit video evaluations to be revealed on their product pages, eradicating one other potential income stream for sure merchandise.

Nonetheless, there are such a lot of services to advertise that the majority influencers can have loads of choices.

Low Fee Charges

Amazon presents decrease fee charges than quite a lot of influencer packages.

Positive, you get a 20% lower on Amazon Video games gross sales, however most product classes pay 3%—4%, whereas some pay nothing in any respect. Charges are even decrease for onsite earnings (round 2%—3% for many classes).

Conversely, Amazon’s conversion price is so excessive that you just’ll possible refer extra gross sales as an Amazon influencer than by another program. To not point out that you just earn commissions on any gadgets bought by the individuals you refer.

Contemplating our testing exhibits that further merchandise can account for 50% of your income, this can be a enormous deal!

Quick Cookie Period

Amazon influencers get a measly 24-hour cookie period. In different phrases, if somebody clicks your influencer hyperlink and buys after 24 hours, you don’t earn a fee.

Nonetheless, there’s a small loophole—if individuals click on your Amazon hyperlinks and add to cart inside a day, you’ll nonetheless earn a fee even when they don’t purchase for as much as 90 extra days.

Plenty of Guidelines & Pointers

Amazon influencers should abide by a ton of guidelines.

Take video content material for example. There’s an entire web page devoted to Amazon’s video pointers…

…plus video content material additionally has to adjust to Amazon’s Group Pointers, Situations of Use, Privateness Coverage, and the Associates Program Working Settlement.

And that’s only for creating movies —there are lots of different guidelines overlaying the remainder of Amazon’s influencer program.

Realistically, there are far too many phrases and circumstances to recollect. And whereas Amazon most likely received’t terminate you for a minor infringement or two, it’s worryingly simple to get on their dangerous facet.

Minimal Video Efficiency Information

Whereas Amazon makes it simple to entry earnings information, it tells you subsequent to nothing about video efficiency apart from how a lot fee you’ve earned from movies.

That’s proper: no viewing numbers, engagement metrics, or click on information.

All of which makes it exhausting to know whether or not your movies resonate along with your viewers.

Amazon Can Reduce Commissions

Positive, that is true of any influencer program, however Amazon has lower fee charges up to now, tanking many influencers’ earnings in a single day. Little question it’ll occur once more in some unspecified time in the future.

To be clear, we’re not saying you must keep away from the Amazon Influencer program altogether, however you ought to be cautious of selling solely a single product class.

You must also join a number of influencer packages so that you’re not utterly reliant on Amazon’s commissions.

No Paypal Funds

Unusually for such an enormous and tech-forward firm, Amazon solely presents three distinctly old style methods to obtain your commissions:

• Direct deposit
• Amazon reward certificates
• Test

It’s not a significant drawback, however seeing just a few different choices like PayPal could be good.

Amazon Influencer Program vs Amazon Affiliate Program

Each the Amazon Affiliate program and the Amazon Influencer program pay members commissions for referring gross sales.

However whereas they’re a part of the identical atmosphere and have comparable objectives, there are some key variations between the 2 packages:

Standards	Amazon Influencer Program	Amazon associates program
Target market	Influencers	Web site and app homeowners
Eligibility	Solely open to influencers with accounts on Fb, Instagram, TikTok, or YouTube	Open to anybody with an internet site or cellular app
Promotion strategies	Promote merchandise by affiliate hyperlinks, Amazon storefront pages, and onsite video evaluations	Promote merchandise by way of affiliate hyperlinks
Account approval	Functions vetted based mostly on follower depend, engagement, and three instance overview movies	Associates should make three qualifying gross sales within the first 180 days
Put up-approval	Should retain excessive social follower depend and engagement	As soon as accepted, you’re in (until you breach Amazon’s guidelines)

Ought to You Use the Amazon Influencer Program?

The Amazon influencer program is an effective match for you in case you have:

A big social media presence on an eligible platform. Amazon solely approves influencers with a public Fb, Instagram, TikTok, or YouTube account, and it takes your variety of followers into consideration.

An engaged following. In addition to follower depend, Amazon considers engagement metrics — just like the variety of likes, shares, and feedback you obtain — when assessing your software.

Time and power to construct your Amazon storefront. Don’t anticipate outcomes in a single day.

A ardour for video content material. Onsite video evaluations are the easiest way to earn cash as an Amazon influencer, so that you have to be comfy on digital camera.

Money to pay for merchandise upfront. Quick-term, you may spend greater than you earn on shopping for overview merchandise.

An viewers excited about commissionable product classes. In case your followers are solely excited about booze and reward playing cards, this program isn’t for you!

Followers who're prepared to purchase. The 24-hour cookie period means your viewers must be within the shopping for temper.

If these don’t apply to you, you must take into account alternate monetization strategies in your social media account.

Our information to social media internet affiliate marketing will help you monetize your following and profit from your social accounts.