8 Best Lead Magnet Tools to Skyrocket Conversions (Compared)

At intelfindr, we’ve been utilizing various kinds of lead magnets for over a decade now to get readers to subscribe to our e-mail listing. To this point, we've got constructed lead magnets like ebooks, free instruments, giveaways, checklists, and much more.

We've additionally used dozens of lead magnet instruments, together with an book builder, an optin kind creator to construct optin kinds, and e-mail publication instruments to develop an e-mail listing. That’s why we all know what it takes to seize as many leads as doable and switch them into paying clients.

On this article, we are going to share the most effective lead magnet instruments and our firsthand expertise with them.

What Is a Lead Magnet?

A lead magnet or an optin bribe is a helpful piece of content material or useful resource that you would be able to supply to potential clients in change for his or her contact info, like their e-mail handle or cellphone quantity.

Lead magnets are extremely efficient in attracting new leads and rising your e-mail listing.

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Some widespread forms of lead magnets embrace ebooks, whitepapers, checklists, templates, webinars, quizzes, case research, video tutorials, podcasts, free trials, reductions, and extra.

If you need to develop your e-mail listing with a lead magnet, then you'll need to make it related to your audience and supply helpful info or insights that they'll’t simply discover elsewhere.

How We Chosen Lead Magnet Tools

Right here are some things we thought-about when selecting lead magnet instruments for this showcase:

• Our first-hand expertise: We’ve been rising our e-mail listing with lead magnets and have used a number of lead magnet instruments within the course of. We picked instruments that we're already utilizing on intelfindr and our accomplice manufacturers.
• Completely different use instances: To develop leads with lead magnets, you’ll want to use various kinds of instruments, comparable to a lead magnet creator, e-mail advertising software program, a kind builder, and promotion instruments. Whereas compiling this listing, we thought-about these totally different use instances.
• Components: We checked out a number of elements, together with ease of use, options, pricing, and buyer assist to be certain that you get the very best worth in your cash.

Overview of the Best Lead Magnet Tools

	Identify	Class	Pricing	Free Choice
🥇	Beacon	Lead Magnet Builder	$19 / month	✅
🥈	OptinMonster	Lead Kind Builder	$9 / month	❌
🥉	WPForms	Lead Kind Builder	$49.50 / yr	✅
4	Thrive Leads	Lead Kind Builder	$99 / yr	❌
5	Canva	Lead Magnet Builder	$120 / yr	✅
6	SeedProd	Lead Magnet Promoter	$39.50 / yr	❌
7	Fixed Contact	E mail Advertising and marketing Software	$12 / month	❌
8	Brevo	E mail Advertising and marketing Software	$25 / month	✅

1. Beacon (Lead Magnet Creator)

Beacon is a robust lead magnet creator that helps companies and entrepreneurs create high-converting lead magnets. With Beacon, you'll be able to simply make ebooks, whitepapers, checklists, e-mail templates, and extra with none design or coding expertise.

We examined Beacon for this text. From our expertise, it’s by far the most effective lead magnet builder we’ve ever labored with. We also have a full Beacon overview with extra particulars.

Beacon includes a user-friendly interface that makes it simple to create lead magnets, even for newbies. You don’t want any design or coding expertise to get began.

It presents a variety of professionally designed templates that you would be able to customise to create your individual distinctive lead magnets.

Its drag-and-drop editor permits you to simply add and organize components in your lead magnet. With just some clicks, you'll be able to add textual content, photos, movies, and extra.

Execs of Utilizing Beacon:

• Lead seize kinds: Other than lead magnets, Beacon additionally helps you to construct lead seize kinds that you would be able to embed in your website to gather leads.
• Integration with well-liked e-mail advertising platforms: It seamlessly integrates with all main e-mail advertising platforms, so you'll be able to simply add new subscribers to your e-mail listing.
• Content material blocks: Beacon gives a library of pre-made content material blocks, comparable to calls-to-action, opt-in kinds, and social share buttons. These not solely aid you construct a lead magnet but in addition develop your e-mail listing.
• Crew collaboration: It permits a number of workforce members to collaborate on creating lead magnets. This characteristic is especially helpful for groups working remotely or on totally different schedules.

Cons of Utilizing Beacon:

• Restricted free plan: Whereas Beacon presents a free plan, you’ll have to improve to obtain a lead magnet you could have constructed. Nonetheless, you'll be able to embed a lead magnet kind in your website and gather emails with the free plan.
• No A/B testing: Beacon doesn’t supply A/B testing, which will be useful for optimizing your lead magnet kinds.

Why We Advocate Beacon: Beacon is the most effective guess in case you are trying to construct beautiful lead magnets that convert with out hiring a designer. It even helps you to create a library of gated content material inside a minute!

Pricing: Beacon presents a free model, which is finest for brand new companies and hobbyists. The premium model begins at $19 monthly.

2. OptinMonster (Lead Magnet Form Builder)

OptinMonster is the most effective lead generator device that comes with pre-designed kind templates to aid you create a excessive changing lead magnet kind.

We truly apply it to intelfindr to create high-converting popups, a sticky floating bar, and plenty of different forms of campaigns to develop our e-mail listing.

For extra particulars, find out how to do lead technology in WordPress like a professional.

Making a Lead Magnet Kind

To create a high-converting optin bribe kind, merely join OptinMonster, select a lead magnet template that you simply like, after which customise it to match your branding.

When you’ve chosen a template, you'll be able to add your lead magnet picture to the shape.

Then, be sure to combine your e-mail advertising service with OptinMonster. That manner, as quickly as somebody subscribes to your listing, you'll be able to ship the lead magnet to their e-mail whereas additionally rising your listing.

Execs of OptinMonster:

• Tremendous simple to construct a kind: With the drag and drop builder, you'll be able to create a high-converting lead magnet kind in minutes.
• By no means construct a kind from scratch: OptinMonster presents quite a lot of pre-built lead magnet templates, so that you don’t have to begin a marketing campaign from scratch.
• Web page-level focusing on: You may goal particular pages or posts along with your kind to improve conversions.
• Different superior focusing on: OptinMonster additionally has a number of superior focusing on options, like exit intent, onsite retargeting, A/B testing, and extra.

Cons of OptinMonster:

• No free plan: Whereas OptinMonster doesn’t promote a free plan, if you happen to set up its free WordPress plugin, then you may get a free plan.
• SaaS device: Because it’s a SaaS plugin, you’ll have to log in to OptinMonster to construct a kind. Nonetheless, in contrast to different popup plugins, it doesn’t decelerate your website because it doesn’t devour a lot of your server assets.

Why We Advocate OptinMonster: OptinMonster is by far the most effective lead magnet kind device out there in the marketplace. We apply it to intelfindr to enhance our lead technology progress.

Pricing: OptinMonster begins at $9/month when billed yearly. To get superior options like Exit Intent know-how and Sure/No kinds, you want the Professional plan, which begins at $29/month.

You may learn our OptinMonster overview for extra particulars.

3. WPForms (Freemium WordPress Form Builder)

WPForms is probably the most user-friendly WordPress kind builder plugin that permits you to create high-converting lead magnet kinds with ease. It’s out there in each a free and premium model, with the free version providing a variety of options to aid you get began.

In contrast to most free WordPress kind plugins, WPForms presents native integration with an e-mail advertising service: Fixed Contact. Which means with out paying a dime, you'll be able to create a lead magnet kind in WordPress and begin rising your e-mail listing instantly.

We use WPForms on intelfindr for various functions, together with contact kinds, lead technology, and extra. Based mostly on our expertise, we imagine it’s probably the most beginner-friendly WordPress kind builder.

The premium model of WPForms comes with a number of extra options:

• Integrations: Combine your kinds with well-liked e-mail advertising companies like AWeber, GetResponse, Mailchimp, and extra.
• Pre-built kind templates: WPForms comes with a library of 1800+ pre-built kind templates to select from. This will prevent effort and time when creating your individual kinds.
• Drag-and-drop kind builder: The drag-and-drop kind builder makes it simple to create kinds with none coding information. Merely drag and drop the fields you want onto the shape builder to launch your kinds instantly.
• Cellular-responsive kinds: WPForms kinds are mobile-responsive, so they are going to look nice on any gadget.
• Spam safety: WPForms consists of built-in spam safety to hold your kinds protected from spam submissions.

Execs of Utilizing WPForms:

• Newbie-friendly: WPForms is designed to be simple to use, even for newbies who don’t have any coding expertise.
• Straightforward peasy: Its drag-and-drop interface and its assortment of pre-built kind templates make it simple to construct and launch a WordPress kind.
• Full WordPress kind answer: Whether or not you need to combine cost processors along with your kinds or construct different forms of kinds, like registration and even login kinds, WPForms is the most effective guess.
• Nice assist: WPForms has a devoted assist workforce that's out there to aid you with any points it's possible you'll encounter.

Cons of Utilizing WPForms:

• Solely Fixed Contact with the free model: The free model solely helps the Fixed Contact integration. For integration with different e-mail advertising companies, like Mailchimp or AWeber, you’ll have to use the paid model.
• No focusing on options: WPForms is a good possibility for creating easy lead technology kinds, but it surely doesn’t supply any focusing on options. Which means you’ll have to embed the kinds through WordPress blocks to show them.

Why We Advocate WPForms: Should you’re in search of a lead technology kind builder plugin, then WPForms is the proper match. It even permits you to create a number of forms of kinds, like cost kinds, registration kinds, survey kinds, and extra.

Pricing: WPForms pricing begins at $49.50/yr. There’s additionally a free model of the plugin, which has restricted options.

Learn our WPForms overview for extra particulars.

4. Thrive Leads (WordPress Plugin to Build Forms)

Thrive Leads is one other well-liked lead technology device that permits you to create high-converting optin kinds and lead magnet campaigns.

Though it comes with restricted functionalities in contrast to OptinMonster, it’s constructed particularly for WordPress customers. Then again, OptinMonster is a standalone device that helps non-WordPress websites as effectively.

We use Thrive Leads on a few of our accomplice manufacturers, and it’s helped us develop our leads exponentially.

Thrive Leads comes with tons of lead technology kind templates, together with a lead magnet optin kind. Simply select a kind of templates, and you'll shortly design an optin freebie kind that helps you skyrocket your e-mail listing.

Thrive Leads helps you to simply combine the kinds along with your e-mail advertising software program, comparable to Fixed Contact, Brevo, AWeber, and extra.

Execs of Utilizing Thrive Leads:

• Drag-and-drop interface: Thrive Leads options a straightforward drag-and-drop interface, permitting you to create and customise opt-in kinds with none coding information.
• Number of opt-in kind sorts: Thrive Leads presents a variety of opt-in kind sorts, together with lightbox popups, slide-ins, content material lockers, and extra. This permits you to select the kind of kind that most accurately fits your wants and web site design.
• Cellular-responsive: All Thrive Leads opt-in kinds are mobile-responsive, that means they give the impression of being nice and performance correctly on all gadgets.
• WordPress plugin: You don’t have to log into the Thrive Themes web site to create a marketing campaign. Campaigns will be arrange proper inside your WordPress dashboard.
• Buy as a bundle: Should you’re in search of an entire conversion optimization toolkit, then you should buy the Thrive Themes suite as a bundle for enormous financial savings.

Cons of Thrive Leads:

• No free model: Thrive Leads is a premium plugin, and doesn’t supply a free model.
• Restricted focusing on options: Though it has many options, they're restricted in contrast to instruments like OptinMonster.

Why We Advocate Thrive Leads: Thrive Leads is your best option in case you are in search of a lead kind answer constructed for WordPress websites. It additionally presents a 30-day money-back assure.

Value: Thrive Leads prices $99/yr. It’s additionally out there to buy as a part of the Thrive Suite, which has a number of built-in plugins at one nice value: $299/yr.

Learn our Thrive Suite overview for extra particulars.

5. Canva (But One other Lead Magnet Builder)

Canva is a free on-line graphic design platform that permits you to create professional-looking designs, together with a lead magnet design, with none design expertise.

As we examined Canva, one of many options that stood out was its wide selection of templates and instruments. These templates make it tremendous simple to create beautiful visuals.

Canva generally is a helpful device for creating visually interesting and informative lead magnets. You should utilize it to create numerous forms of lead magnets, together with ebooks, whitepapers, infographics, checklists, templates, and extra.

Execs of Utilizing Canva:

• Create eye-catching designs: Canva’s drag-and-drop interface makes it simple to create lovely designs in your optin bribes. You may select from a library of templates or begin from scratch and simply add your individual photos, textual content, and branding.
• Use high-quality photos: You may simply discover high-quality photos from their library. You can even add your individual photographs or use royalty-free photos from the net.
• Share your lead magnets simply: Canva makes it simple to share your lead magnets along with your viewers. You may obtain them as PDFs or photos, or share them straight on social media or through e-mail.

Cons of Utilizing Canva:

• Studying curve: Whereas Canva is user-friendly, mastering the platform’s options has a studying curve.
• Could be gradual: Canva will be gradual to load and use, particularly when working with complicated designs or giant recordsdata.
• Not all options are free: Whereas Canva presents a beneficiant free plan, some options are solely out there to paid subscribers.
• Restricted design choices: Some customers might discover the design choices to be restricted in contrast to skilled design software program like Photoshop.

Why We Advocate Canva: Should you’re in search of a free platform that permits you to design a lead magnet, then Canva is the proper alternative.

Pricing: The fundamental options are free to use. You may get premium entry for $120/yr for one individual.

6. SeedProd (Landing Page Tool for Lead Magnet Campaigns)

SeedProd is a robust WordPress touchdown web page builder that helps you create high-converting touchdown pages to promote your lead magnet campaigns. It comes with a library of 300+ pre-built touchdown web page templates, together with templates for lead magnets.

After selecting a template, you'll be able to customise your touchdown pages to match your model by altering the colours, fonts, and format.

We use SeedProd on lots of our websites to create excessive changing touchdown pages. We've additionally used it construct an entire web site from the bottom up.

From our expertise, one factor that makes SeedProd stand out is its assortment of web site kits and templates for touchdown pages, gross sales pages, and extra.

Execs of Utilizing SeedProd:

• Drag-and-drop interface: SeedProd options a straightforward drag-and-drop builder, permitting you to create and customise touchdown pages with none coding information.
• Number of touchdown web page templates: SeedProd presents a variety of touchdown web page templates, together with templates for lead technology, gross sales, and thanks pages. This permits you to select the template that most accurately fits your lead technology marketing campaign.
• Cellular-responsive: All SeedProd touchdown pages are mobile-responsive, that means they give the impression of being nice and performance correctly on all gadgets.
• Integration with well-liked e-mail advertising platforms: SeedProd integrates with all main e-mail advertising platforms, together with Fixed Contact, MailChimp, AWeber, and so forth. This makes it simple to add new subscribers to your e-mail listing.

Cons of Utilizing SeedProd:

• Restricted options within the free model: The free SeedProd plugin comes with a restricted variety of options.
• Requires a Professional plan to construct themes: Their flagship WordPress theme builder, full web site builder, and theme kits are solely out there with Professional or increased plan.

Why we Advocate SeedProd: SeedProd is the best choice for rising your leads by constructing beautiful touchdown pages that convert.

Pricing: Ranging from $39.50 for a single website license. There’s additionally a free model with restricted options.

For extra particulars, see our full SeedProd overview.

7. Fixed Contact (E mail Publication Software)

To construct an e-mail listing along with your lead magnet marketing campaign, you'll need to use an e-mail advertising service. Fixed Contact is a number one e-mail advertising platform that comes with all of the important options to develop an e-mail listing with a lead magnet.

Whereas we use Drip on most of our web sites, we imagine Fixed Contact is your best option for small companies that want reasonably priced e-mail advertising plans.

Throughout our testing, we discovered that it helps you to create professional-looking emails shortly and simply.

It gives a variety {of professional} e-mail templates that you would be able to customise to match your model.

Plus, you’ll get a variety of automation options, comparable to autoresponders and drip campaigns, to aid you save time and streamline your e-mail advertising efforts.

Execs of Utilizing Fixed Contact:

• Drag-and-drop e-mail editor: The drag-and-drop e-mail editor makes it simple to create professional-looking emails with none HTML information.
• Reasonably priced pricing: Fixed Contact presents quite a lot of pricing plans to suit your price range.
• Touchdown pages: Fixed Contact permits you to create touchdown pages to seize leads and develop your e-mail listing.
• Record segmentation: Fixed Contact permits you to phase your e-mail listing so you'll be able to ship focused emails to your subscribers.

Cons of Utilizing Fixed Contact:

• No free plan: It doesn’t supply a free eternally plan.
• Costly: The pricing can get costly as you develop your e-mail listing.

Why We Advocate Fixed Contact: Fixed Contact is the most effective e-mail advertising service that provides reasonably priced pricing plans for small companies.

Pricing: Fixed Contact has a 60-day free trial (no bank card required). After that, their pricing begins as little as $12 /month.

intelfindr customers can use our Fixed Contact coupon code to get a further 20% off.

8. Brevo (Freemium E mail Publication Software)

Brevo is a beginner-friendly e-mail advertising platform. It’s designed to make it simple for small firms and entrepreneurs to construct e-mail lists and develop their companies.

We like Brevo’s interface, which is designed to be easy and simple to use, even for individuals who don’t have any expertise with e-mail advertising. You may create lovely emails, construct touchdown pages, and automate your e-mail campaigns with just some clicks.

When you construct your lead magnet, you'll be able to create an optin kind with Brevo and begin amassing e-mail addresses by embedding the shape in your website.

With Brevo, you'll be able to simply arrange a set off e-mail that sends the lead magnet to your customers’ e-mail addresses as quickly as they join your publication.

Execs of Utilizing Brevo:

• Free plan: In contrast to Fixed Contact, Brevo presents a free eternally plan. No bank card data is required to enroll.
• Reasonably priced: Brevo presents reasonably priced plans, particularly when put next to different related e-mail advertising instruments.
• SMS and WhatsApp advertising: Other than e-mail advertising, Brevo additionally helps you to join along with your contacts by way of SMS and WhatsApp advertising.
• Nice buyer assist: Brevo has a devoted buyer assist workforce that's out there to aid you with any questions or issues you'll have.

Cons of Utilizing Brevo:

• Not complete: Brevo isn’t as complete as different feature-rich e-mail advertising companies.
• Restricted free plan: Its free plan solely permits you to ship a restricted variety of emails and contacts.

Why We Advocate Brevo: Should you’re in search of a dependable e-mail advertising service that comes with a free plan, then Brevo is your best option.

Pricing: Brevo presents a very free e-mail advertising plan with limitless contacts. Their free plan helps you to ship up to 300 emails per day, however all of your emails may have their branding.

Their paid plans begin from $25 monthly for Starter. You can even embrace SMS in your account, however the pricing will range primarily based in your sending necessities.

What Are the Best Lead Magnet Tools?

If you need to construct a surprising lead magnet, then we advocate utilizing Beacon. It helps you to design ebooks, checklists, e-mail templates, whitepapers, and extra with none design expertise.

Alternatively, to create high-converting lead magnet kinds, OptinMonster is your finest guess. It permits you to design popups, sticky footer bars, and different campaigns.

You may then join your lead magnet campaigns with a robust e-mail advertising device like Fixed Contact.

We hope this text helped you discover the most effective WordPress lead magnet plugins in your website. You might also need to find out how to develop your e-mail listing sooner or the way forward for popup advertising.

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