12 High-Converting Landing Page Examples That Actually Work

You already know your product is nice, however for some purpose, your touchdown web page simply isn’t changing guests into clients. It’s irritating, isn’t it?

I’ve designed and analyzed tons of touchdown pages throughout my profession. And I’ve seen first-hand what number of web site homeowners and entrepreneurs battle to really convert their customers.

However what if I informed you that with just a few strategic tweaks, you can remodel that underperforming touchdown web page right into a conversion powerhouse? That’s precisely what we’re going to discover immediately.

There’s no higher method to study than from real-world examples, and I’ve discovered some true gems for you. Right here’s a listing of touchdown web page examples we're going to have a look at immediately:

1. WPForms

In case you are trying to create a Google advert touchdown web page, then I’ve discovered an incredible instance to take inspiration from.

WPForms ran a PPC advert marketing campaign for the search key phrase ‘Square payments plugin’, they usually noticed a large 36% enhance in conversions.

Right here’s why their touchdown web page works so properly. First, the design is crisp and sharp, and the copy is straight to the purpose.

It’s precisely what you need for a PPC touchdown web page. They perceive that guests from advertisements are sometimes able to take motion, in order that they’ve eliminated any pointless data that may decelerate the decision-making course of.

What stands out to me is how properly they’ve aligned their key phrases and touchdown web page content material. When a customer clicks on an advert for a ‘Square Payments plugin,’ that’s precisely what they see on the touchdown web page. No confusion, no wasted clicks.

They’ve additionally positioned the ‘Get WPForms Now’ call-to-action button all through totally different components of the web page. This can be a sensible transfer to make it possible for regardless of the place a customer is on the web page, they’re by no means removed from the following step.

What you possibly can study from WPForms: With PPC, you’re spending cash for each click on. Be sure to match your content material to your advert key phrases and maintain your name to motion inside straightforward attain to maximise your return on funding.

Apart from that, I like to recommend monitoring your advert efficiency utilizing a instrument like Google Analytics. You don’t need to make enhancements in your touchdown pages blindly. As a substitute, use information to deal with efforts which are almost certainly to spice up conversions.

2. Hostinger

Changing guests is vital, however you additionally need folks to really feel snug and assured when shopping for from you. I’ve discovered that overselling is a surefire method to make potential clients skeptical.

Hostinger‘s touchdown web page strikes an incredible steadiness between promoting and constructing belief.

First, let’s speak concerning the ‘Ask AI’ chatbot button. This can be a sensible method to give fast solutions to guests’ questions, making it simpler for them to resolve. The 30-day money-back assure additionally helps folks really feel safer about attempting the service.

The FAQ part additionally addresses widespread questions upfront, which is vital for eliminating hesitation.

From WordPress utilization to pricing particulars, they’ve coated all of the bases.

What you possibly can study from Hostinger: Companies promoting technical providers ought to deal with constructing belief alongside their gross sales pitch. It would be best to anticipate questions and tackle them in your touchdown web page to take away any doubt about shopping for your product.

3. Surfshark

Conserving issues easy in your touchdown web page may be extremely efficient. In actual fact, one examine reveals that when a web page goes from 400 to six,000 components (like textual content, titles, and pictures), the probabilities of folks changing can drop by 95%.

Surfshark’s affiliate touchdown web page is a superb instance of simplicity.

The highest a part of the web page is clear and uncluttered, with no distracting navigation menu to tug guests away from the primary message. The brilliant call-to-action button is inconceivable to overlook as a result of it contrasts properly sufficient with the remainder of the design.

What actually catches my eye is how they’ve customized the web page. By mentioning Mrwhosetheboss, the channel the place this affiliate hyperlink seems, they immediately create a reference to guests who've come from that supply.

As you scroll down, you’ll discover a slider showcasing rotating testimonials from fashionable YouTubers. This intelligent use of social proof shortly builds belief and credibility.

Social proof is a strong instrument to influence potential clients, which is why web page builders like SeedProd have the same rotating testimonials function. It’s an efficient method to exhibit constructive suggestions whereas saving helpful house in your touchdown web page.

What you possibly can study from Surfshark: Tailoring content material to your guests could make them really feel seen and create an on the spot reference to them. When that occurs, they’re extra prone to have interaction together with your web page and belief your model.

Personalization isn’t as sophisticated as you may suppose. If you wish to implement this technique, intelfindr has a information on methods to add dynamic content material in WordPress (together with customized campaigns).

4. Trainwell

Whereas taking a look at touchdown web page examples, I’ve seen numerous lengthy, scrolling pages filled with data. In actuality, that’s not all the time apply, and Trainwell proves that much less may be really extra.

They’ve match the whole lot vital onto a single display in order that no scrolling is required. It’s a daring transfer that pays off as a result of customers can simply deal with the important data with out distractions.

Even on this restricted house, they’ve managed to incorporate highly effective social proof. They’ve prominently displayed ‘LOVED BY 39,000+ CLIENTS!’ together with a 4.9-star ranking.

When the ‘Find my trainer’ button is clicked, it results in a easy survey that can match customers with the proper private coach. The 14-day free trial banner on the prime of the survey is a brilliant method to tackle potential hesitation.

What you possibly can study from Trainwell: Take advantage of a restricted house with a transparent name to motion and social proof components. Additionally, perks like a free trial can ease clients into signing up, making them really feel like there’s much less danger in buying from you.

5. PushEngage

In digital advertising, timing is vital. If you happen to strike on the proper second, then you can flip a easy marketing campaign into a giant success. PushEngage‘s touchdown web page for Notix customers reveals how to do that properly.

They made this web page understanding Notix was closing down, focusing on customers who wanted a brand new service quick.

What’s nice about this touchdown web page is that they used ‘Notix alternative’ of their foremost headings. This greatest apply can assist your touchdown web page present up in related searches and enhance your advert high quality scores.

One other facet I would like you to pay attention to is how they use social proof. They show dwell notifications with TrustPulse, exhibiting latest purchases from numerous places. This intelligent tactic creates a way of ‘If others are buying, maybe I should too!’

To prime it off, in addition they share buyer case research with actual metrics.

Case research present concrete, measurable outcomes that potential clients can relate to. They're extra credible than utilizing testimonials alone as a result of they present real-world purposes and outcomes on your services or products.

What you possibly can study from PushEngage: When making a competitor touchdown web page, use their title in your headings the place related, however don’t simply stuff key phrases. Additionally, I like to recommend considering exterior the field and discovering methods to current measurable social proof fairly than simply customers’ opinions.

6. Scentbird

Do you know that one model boosted its conversion charges by over 300% simply by including a countdown timer? This function faucets into a strong psychological precept referred to as shortage.

After we see time ticking away, our mind tells us the chance is restricted. This creates a way of urgency that may push us to make choices quicker, and Scentbird makes use of this tactic brilliantly.

It’s not simply concerning the time operating out, although. They’ve paired it with a big low cost: 55% off. This mixture of time strain and perceived worth is a strong combine for driving conversions.

We’re naturally wired to keep away from lacking out on good offers, and this setup tells our mind, ‘Act now, or you’ll remorse it later!’

What’s intelligent is how they steadiness this urgency with clear details about how their service works. This addresses potential hesitations with out distracting from the primary name to motion.

What you possibly can study from Scentbird: Urgency ways like countdown timers are highly effective for limited-time affords. By creating a way of FOMO (concern of lacking out), you possibly can encourage guests to behave shortly and enhance conversions.

7. OptinMonster

OptinMonster is a strong lead-generation software program that helps companies flip web site guests into subscribers and clients. However whilst a lead era instrument, they nonetheless wanted assist with their touchdown web page.

My workforce labored on bettering their touchdown web page with SeedProd. With our web page builder, the OptinMonster workforce was in a position to create a brand new touchdown web page for his or her PPC marketing campaign in lower than half-hour, and the outcomes had been spectacular.

The brand new web page is fairly easy however consists of a number of key options designed to have interaction and convert guests. An animated headline grabs consideration shortly, whereas an embedded video explains the product extra intimately.

Additionally they use a number of types of social proof, together with statistics, model logos, and a testimonial carousel, to construct belief with potential clients. These adjustments make the web page extra compelling and credible.

The outcomes? OptinMonster lowered their value per acquisition by 47.20%, elevated conversions by a whopping 340%, and improved their click-through fee by 13.30%.

What you possibly can study from OptinMonster: Generally, you possibly can ditch the flowery options and simply keep on with the fundamentals. As long as you embrace an attention-grabbing factor, clarify your product clearly, and construct belief with social proof, you’re heading in the right direction.

I truly broke down the components for a profitable touchdown web page in one other intelfindr article. If you wish to learn my tackle it, take a look at the anatomy of a high-converting touchdown web page.

8. Bellana

Bellana’s touchdown web page is the right instance of methods to create a powerful first impression. Their full-screen video background immediately showcases the great thing about Bali, which is a good way to promote high-end actual property investments.

As a substitute of pushing for a fast sale, they let guests think about themselves on this luxurious setting with the immersive visible. The clear design has a refined emblem and a noticeable however not pushy ‘Schedule a Call’ button.

I’ve discovered that this emotional connection is essential for big-ticket purchases. When clients can image the life-style or advantages of a high-value service, they’ll really feel extra emotionally invested and motivated to take the following step within the shopping for course of.

On the backside, you’ll discover a kind to contact the enterprise proprietor. This sensible placement lets guests construct need earlier than they’re requested to take motion.

What you possibly can study from Bellana: Bear in mind, your touchdown web page doesn’t all the time have to convert instantly. Generally, it’s about making an enduring impression that results in massive gross sales later.

A visually gorgeous, immersive expertise may be extra persuasive than a web page cluttered with textual content and calls to motion. Don’t be afraid to let your product communicate for itself earlier than asking for the sale.

9. All in One SEO (AIOSEO)

Let’s say you run a SaaS firm that sells a challenge administration instrument. To put it up for sale, you may run a search advert marketing campaign to focus on key phrases like ‘project management software’ or ‘project management tool.’

Right here’s an thought I would like you to attempt: create separate touchdown pages for every of your core product options.

This strategy broadens your attain as a result of many individuals seek for particular options reminiscent of ‘easy task assignment’ or ‘time tracking for teams’ fairly than an entire software program suite.

All in One SEO (AIOSEO) is a WordPress website positioning plugin that nails this technique. Their headline and above-the-fold call-to-action deal with inner linking, which is without doubt one of the many options this plugin affords.

This works as a result of it meets customers the place they're of their journey. Somebody on the lookout for an inner linking instrument won't be prepared for a full website positioning suite, however you possibly can seize their curiosity with a focused answer.

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What’s extra, it opens the door for upselling. As soon as customers see how properly your function works, they could be occupied with exploring your full software program package deal.

That’s precisely what AIOSEO does. After explaining their inner linking instrument intimately, they go on to point out the opposite website positioning options the plugin comes with. Since this half is barely text-heavy, the workforce makes use of function bins with icons to make it extra readable.

What you possibly can study from AIOSEO: Creating focused touchdown pages for every of your product’s options helps you seize a broader viewers. Then, you possibly can meet their particular wants and doubtlessly convert customers who won't have initially thought-about your full package deal.

10. HelloFresh

I really like how HelloFresh’s touchdown web page instantly begins the signup course of when somebody opens it. This sensible strategy retains folks and instantly reveals what the customers can get from their service.

The web page breaks down the signup into a number of steps, which is a superb apply to extend kind completion.

Additionally, discover how they present the low cost provide within the floating banner. It’s a wonderful method to remind folks that they’re getting deal and encourage them to enroll.

What you possibly can study from HelloFresh: Generally, you possibly can present customers what they'll get by shopping for from you rather than telling them in your personal phrases. HelloFresh does this properly by instantly involving guests within the signup course of.

11. Lead Guru

Lead Guru optimized their squeeze touchdown web page with only one small change.

Utilizing OptinMonster, they swapped out a daily kind for a particular button referred to as a MonsterLink. This button, when clicked, opens a lightbox popup with the opt-in kind.

It’s a intelligent use of the Zeigarnik Impact, which is a psychological precept that implies individuals are extra prone to full duties they’ve already began.

The outcomes paid off massive time. Earlier than, 55% of tourists would enroll, however with the popup opt-in kind, 81.8% of people that clicked it signed up. That’s a 26% enhance general!

Additionally they added an exit-intent popup to seize natural site visitors that may in any other case depart with out changing. In my expertise, this can be a sensible transfer to maximise the worth of each customer. It provides you one final probability to show a misplaced alternative right into a lead.

What you possibly can study from Lead Guru: Attempt breaking your signup course of into two steps. As a substitute of exhibiting a full kind instantly, you can use a button that opens a lightbox popup kind when clicked. This could make your web page much less scary and get extra folks to enroll.

12. Visser Labs

Visser Labs‘ success story demonstrates the facility of a well-designed pricing web page. My workforce not too long ago talked with them about how overhauling this factor with SeedProd elevated conversion charges by over 10%.

The brand new web page has a extra up to date, trendy design and is rather more informative concerning the WooCommerce extension they promote. It guides clients with a ‘Best Value’ tag on one plan and clearly particulars the variations between the choices.

To construct belief, they’ve included a 14-day money-back assure, SSL safety assurance, and social proof mentioning ‘20,000+ store owners’. They’ve additionally addressed potential issues with a pre-sales query kind and an FAQ part.

What you possibly can study from Visser Labs: Make your pricing web page clear and reliable. Present folks precisely what they’re getting and why it’s deal. This could actually assist extra folks resolve to purchase, particularly in the event you’re promoting one thing sophisticated or costly.

Wish to get the identical outcomes as Visser Labs? Try this intelfindr information on methods to add a wonderful pricing desk in WordPress.

I hope these high-converting touchdown web page examples have impressed you on your subsequent advertising campaigns. You might also need to see these guides on methods to enhance the natural click-through fee in WordPress and the highest explanation why your guests aren’t changing into clients.

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