📧 How to Build an Email List for Affiliate Marketing

An electronic mail checklist is your golden ticket in affiliate internet marketing, turning one-time guests into loyal followers and ramping up conversions in a means you by no means thought attainable.

Take it from us – we’ve collected over 240,000 emails and leveraged them to earn virtually $10 million in income.

However you could have to do it proper to reap the rewards.

On this put up, you’ll study every thing you want to know to construct a killer electronic mail checklist that converts like hell.

How to Build an Email List for Affiliate Marketing

Let’s undergo the 9 steps wanted to construct an incredible electronic mail checklist.

1. Pick your affiliate offer
2. Create a lead magnet related to the offer
3. Create opt-in forms
4. Set up a Thank You page
5. Create a squeeze page
6. Choose an email service provider
7. Build autoresponders
8. Test broadcast emails
9. Scale conversions and revenue

1 Decide Your Affiliate Provide

Beginning with the proper supply ensures alignment between your lead magnet and your merchandise.

If there’s a mismatch, subscribers gained’t have an interest within the merchandise you promote.  

Use the following tips to keep away from the pitfalls of a nasty supply:

• Advocate high quality merchandise that individuals need to purchase. Should you advocate crappy merchandise, subscribers will affiliate your model with them, and also you’ll lose credibility.
• Select one thing that appeals to a broad part of your viewers. Merchandise that enchantment to a small nook of your viewers don’t belong in your electronic mail technique.
• Decide a high-paying supply. Email advertising and marketing isn’t straightforward; something you promote ought to present a worthwhile ROI.
• Make sure the supply has a well-optimized gross sales web page. If their gross sales web page sucks, you gained’t get many conversions.

2 Create a Lead Magnet

A lead magnet is one thing of worth you supply web site guests in trade for their contact info – often their electronic mail handle.

Most individuals gained’t share their electronic mail for no motive. A lead magnet incentivizes them to subscribe to your checklist and skim your emails.

Let’s discover among the simplest choices.  

Downloadable PDFs: The commonest PDFs embrace checklists, cheat sheets, and templates.

An amazing instance is that this weblog put up templates lead magnet from Hubspot.

Movies: Tutorials and webinars can convert rather well.

For instance, our free authority website coaching is a high performer, averaging an opt-in charge of over 45%. (It’s additionally tremendous useful for affiliate entrepreneurs – test it out!)

Instruments: Quizzes, scripts, Excel formulation, and different instruments are nice lead magnets, particularly in the event that they remedy a thorny drawback in your business.

For instance, this quiz from Professional Images helps photographers establish their type.

Suggestions For Making a Good Lead Magnet

To make sure an incredible opt-in charge, take into account these parts when selecting and creating your lead magnet:

• Helpfulness: Your lead magnet ought to remedy an issue for your viewers.
• Speedy readability of worth: Your lead magnet ought to rapidly exhibit its worth. The longer customers wait to obtain worth, the much less helpful they’ll discover it.
• Promised final result: Talk how subscribers can count on to profit.
• Simply digestible: Hold it easy. Shorter content material makes a stronger impression.
• Establishes authority: Use your lead magnet to set up credibility and show why you’re the perfect supply of this info.
• Be distinctive: Don’t rehash widespread data. Create a one-of-a-kind software or useful resource that doesn’t presently exist in your business.
• Bridge to a sale: Your lead magnet ought to affect customers to purchase the merchandise you promote.

3 Create Choose-in Varieties

An opt-in type is an space of a web site the place customers can enter their electronic mail to declare a lead magnet and join for an electronic mail checklist.

You'll be able to add them to your website in lots of places, together with pop ups, contained in the content material, on the high of your property web page, and within the sidebar.

Varieties of Pop ups

Pop ups are the highest-performing means to ship opt-in varieties, and I like to recommend you employ them to construct your checklist.

Listed below are the perfect kinds of pop ups:

• Full-screen pop up: This covers the complete display screen, forcing the person to actively settle for or deny the supply.
• Basic pop up: This seems on the middle of the web page and blurs or darkens the content material behind it.
• Floating bar: This manner seems on the backside of the web page. It’s much less intrusive but additionally much less efficient.
• Slide-in pop up: This “slides” right into a small portion of the display screen. It appears to be like good however isn’t nice for conversions due to its small dimension.

If you would like the very best conversion charge, use a full-screen pop up instantly on web page load.

A study from GetSiteControl discovered that full display screen pop ups obtain the very best conversion charge at 3.41%. Basic pop ups adopted at 2.95%, whereas floating bars (2.3%) and slide-ins (2.17%) introduced up the rear.

Pop Up Examples

Listed below are a couple of examples of high-performing pop ups:

Cat Meals Advisor’s traditional pop up

Professional Images’s full-screen pop up

Canine Meals Advisor’s floating bar pop up

Suggestions for Creating Pop ups and Choose-in Varieties

Use these confirmed ways for creating high-converting pop ups and opt-in varieties.

• Solely ask for their title and electronic mail.
• Write catchy headlines.
• Be clear about what customers are signing up for.
• Write compelling, concise copy in regards to the lead magnet and its advantages.
• Guarantee customers that their data gained’t be bought.
• Set sensible timing and show guidelines. Instantly loading the pop up will improve conversion charges however can have an effect on different monetization strategies.
• Create separate pop ups for cellular and desktop.
• We’ve discovered that single opt-in works higher than double opt-in, however it's best to check this and see what works finest for your website.

4 Set Up a Thank You Web page

As soon as guests join, it’s customary to direct them to a thanks web page.

Whereas this isn’t strictly mandatory since you’ll ship an electronic mail that claims “thank you” and shares the lead magnet, thanks pages do allow you to showcase related affiliate merchandise.

Think about The Points Guy’s thank you page, which includes a wall of affiliate posts:

Or HubSpot’s single-product approach:

These carry out finest if the provides complement the lead magnet.

5 Create a Squeeze Web page

Squeeze pages are touchdown pages designed to seize customer contact data in trade for a lead magnet. Their simplicity provides guests a transparent selection: join or go away.

Take this squeeze page from Fisher Investments as an instance. It’s centered on the necessities: what it's, the advantages, and social proof.

Listed below are some parts that make for an incredible squeeze web page:

• No distractions: Your squeeze web page needs to be laser-focused on its aim of conversion. Get rid of menus, unrelated pop ups, and hyperlinks to different content material.  
• Nice headline: The headline ought to seize consideration and pull readers in.
• Concise content material: Briefly define the lead magnet and its advantages.
• High quality visuals: Use photos and movies that illustrate your lead magnet’s worth.
• Belief indicators: Use testimonials and social proof to construct belief with guests.
• Clear CTA: Specify the motion you need the reader to take.
• Simple signup type: A frictionless sign-up course of will increase conversions.

Once more, don’t attempt for perfection together with your first model. Get one thing on the market and optimize later.

6 Select an Email Service Supplier

Earlier than you begin sending emails, you’ll want a dependable electronic mail service supplier.

Listed below are some important options it's best to look for when evaluating providers:

• Email automation: This allows you to ship automated electronic mail sequences that set off upon lead magnet signup.
• Truthful pricing: As your checklist expands, prices will improve. Discover an electronic mail advertising and marketing software program with cheap pricing.
• Integration: The software ought to combine seamlessly with different platforms like OptinMonster, WordPress, and Google Analytics.
• A/B testing: A crucial function that enables you to experiment with numerous topic strains, content material, layouts, and ship occasions.
• Consumer-friendly design: A easy, intuitive interface saves time when creating and designing emails.

Most providers are sufficient for beginning a brand new checklist, however one stands out by way of beginner-friendliness.

Our Really useful Service for Learners

For affiliate entrepreneurs new to electronic mail, I like to recommend Mailerlite.

It’s free till your checklist exceeds 1,000 electronic mail subscribers, and its user-friendliness makes it an incredible place to begin.

7 Build Autoresponders

An autoresponder is an automated electronic mail sequence that sends messages to subscribers at pre-determined time intervals.

These are nice for high-level affiliate internet marketing efforts. They preserve subscribers engaged and allow you to promote affiliate merchandise at simply the proper moments – all whereas being utterly hands-off.

While you launch your electronic mail checklist, arrange a primary autoresponder that promotes no less than one product. This monetizes your checklist from day 1 and provides you a basis for extra complicated sequences.

Right here’s an overview of the method:

1. Make a lead magnet associated to your affiliate supply.
2. Write an electronic mail collection associated to your lead magnet.
3. Add the emails to your autoresponder sequence.

I like to recommend beginning with a 4-email sequence: Welcome – Acquire – Logic – Worry

1. The Welcome electronic mail is the preliminary communication despatched to new subscribers. It will usually ship the lead magnet and introduce your model.
2. The Acquire electronic mail highlights the distinctive advantages and transformative options of the affiliate product, illustrating the way it can enhance the subscriber’s life or remedy a particular drawback.
3. The Logic electronic mail presents knowledge, comparisons, or testimonials that underscore the effectiveness and worth of the affiliate product, making a compelling case for its buy.
4. The Worry electronic mail emphasizes the potential missed alternatives or disadvantages of not seizing the present supply on the affiliate product. If attainable, leverage limited-time offers or product shortage to get a sale.

The Welcome electronic mail introduces you and your model and helps the subscriber really feel they’re receiving messages from an precise human, not a company electronic mail machine.

The rest of the collection is designed to goal a big selection of consumers with various psychological buy triggers.

If somebody is fascinated by shopping for the product, one among these emails ought to persuade them.

Arrange your autoresponder to ship the Welcome electronic mail instantly after signup, after which subsequent emails with one-day delays.

8 Check Broadcast Emails

Broadcast emails are messages despatched to your total electronic mail checklist.

Upon getting a big electronic mail checklist, you should utilize these to check if new autoresponder emails or product suggestions resonate together with your viewers.

If an electronic mail or product performs properly, add it to the autoresponder sequence or use your findings to enhance current autoresponder emails.

Listed below are a couple of kinds of broadcast emails you'll be able to experiment with:

• Promotional emails that introduce new merchandise or share new reductions
• Product-focused updates or bulletins that preserve your viewers knowledgeable
• Flash gross sales that generate urgency and push individuals to purchase

9 Scale Conversions and Income

When you’ve constructed a sizeable electronic mail checklist, you'll be able to concentrate on scaling conversions and income.

Creating extra content material to drive site visitors to the lead magnet is a method to scale. Methods embrace streamlining your writing with AI writing instruments or constructing a staff of writers.

One other tactic is negotiating the next fee charge together with your high affiliate companions. Ship an electronic mail stating that you simply’d like to dedicate extra sources to their merchandise, however the prices concerned would necessitate the next fee charge.

Should you don’t need to scale your site visitors, the perfect method is to substitute the affiliate supply with your individual product. Whereas this provides complexity to your small business, your income will improve exponentially.

For extra on how to scale your affiliate earnings, learn our checklist of revenue-boosting affiliate internet marketing ideas.

Ought to You Build an Email List?

Should you’re an affiliate marketer, it's best to construct an electronic mail checklist.

Whereas it could be tough initially, it gives many advantages you'll be able to’t get wherever else:

• Direct communication together with your audience, fostering stronger and extra private relationships.
• Full management over how your viewers interacts together with your model.
• Captures info from potential consumers who may not be prepared to buy but, letting you nurture these leads till they’re prepared to convert.
• Diversifies your site visitors sources, offering resilience towards important shifts in any single site visitors channel.
• Affords stability within the face of main algorithm updates from Google or different platforms.
• Gives a basis from which to launch your individual merchandise.

As if that weren’t sufficient, affiliate entrepreneurs who construct an electronic mail checklist earn 66.4% extra than those that don’t. Should you’re not rising an inventory, you’re leaving cash on the desk.

Professional Email Marketing Suggestions For Affiliate Entrepreneurs

Listed below are a couple of additional ideas to assist you maximize your electronic mail campaigns.

• Don’t phase your checklist. Segmenting not often boosts earnings and provides pointless complexity to your advertising and marketing funnels.
• Combine worth and supply emails. This strikes a wholesome stability between constructing belief together with your viewers and selling merchandise for income.
• Verify in case your companions enable affiliate electronic mail advertising and marketing promotions. Some packages don’t enable this, so verify the phrases of service earlier than constructing electronic mail advertising and marketing campaigns round their merchandise.
• Ask your viewers what they need to hear from you. Undecided what to ship your viewers? Ship an electronic mail and ask them to reply with what they need to hear from you.
• Watch out for monitoring open and click on charges. Many browsers and units block monitoring capabilities, so don’t put an excessive amount of inventory into these metrics.

For extra ideas, try our podcast on how to construct an electronic mail checklist utilizing opt-in pop ups.

Summing Up

Constructing an electronic mail checklist for your affiliate internet marketing web site is an absolute game-changer.

Each step on this course of is essential, from selecting the best affiliate supply, creating an irresistible lead magnet, establishing signup varieties, integrating with the proper electronic mail supplier, and constructing autoresponders.

However don’t let that overwhelm you. Crucial factor is to get began!

Determine the very first thing you want to do to begin constructing your checklist and take that motion now. 

While you look again in a couple of years – sitting on the piles of cash your checklist has generated – you’ll be comfortable you probably did.

Should you’re severe about succeeding with affiliate internet marketing, the perfect first step is to join for our free authority website coaching course.

Previously 10 years, we’ve taught 15,000 individuals how to develop their affiliate web sites, and this free coaching teaches the best ways we’ve discovered.

Particularly, you’ll study 7 secrets and techniques to make new websites 83% extra profitable.

Be a part of the free coaching now.