14 Best Email Management Software (Expert Pick for 2024)

Whereas rising our on-line companies, we've got used a lot of e-mail administration software program choices, corresponding to Drip for our e-mail newsletters and Groove for buyer help. Alongside the best way, we’ve experimented with totally different platforms for creating drip campaigns, constructing e-mail lists, sending automated emails, and extra.

Nevertheless, after a variety of trial and error, we realized that not each e-mail administration software program is constructed the identical. Every has its personal professionals and cons, whether or not you're looking for an answer for buyer help, e-mail advertising and marketing, gross sales, or just managing private emails.

On this article, we are going to clarify all the things we've got discovered from testing the most effective e-mail administration software program choices available on the market and assist you to select the fitting one for your wants.

If you're in a rush, then you possibly can take a fast take a look at our high picks to decide.

How We Take a look at And Assessment Email Management Software

Email administration instruments may help you set up, prioritize, and handle communication throughout your web sites and on-line initiatives. This software program can automate e-mail duties and be a good way to avoid wasting time and improve productiveness.

There are lots of totally different e-mail administration software program for all types of WordPress websites, making it tough to decide on the fitting one. That's the reason we examined the most well-liked instruments and paid particular consideration to the next standards:

• Ease of Use: We now have included e-mail advertising and marketing instruments which might be beginner-friendly and include in depth documentation that will help you perceive the product’s full potential.
• Totally different Use Circumstances: Every e-mail software program is constructed in a different way. That's the reason we've got tried to incorporate instruments for totally different sorts of customers, corresponding to people, entrepreneurs, on-line retailer homeowners, and extra.
• Email Help: We now have beneficial instruments for sending and receiving buyer emails to debug errors or troubleshoot issues.
• Email Advertising: We now have prioritized instruments for constructing e-mail lists and sending participating emails to carry again visitors.
• Email Management: You will see instruments to handle emails despatched by clients proper in your dashboard. You may simply assign their queries to totally different help employees as properly.
• Email Gross sales: Our checklist options software program with a visible builder for creating deserted cart emails, low cost supply emails, and different conversion-boosting emails.
• Reliability: We now have solely included the e-mail administration software program that we've got examined ourselves on actual web sites.

Having stated that, let’s check out our checklist of the most effective e-mail administration software program.

Best Email Management Software for Buyer Help

Buyer help closely depends on e-mail communication to handle help tickets, contact customers, and supply a constant expertise.

Here's a checklist of some greatest e-mail administration software program for buyer help.

1. Groove

Groove is the most effective e-mail administration software program for buyer help. It's tremendous beginner-friendly and comes with options to supply superb customer support to your customers.

The software program has a shared inbox for people, guaranteeing that buyer emails are seen to your entire group. You may also handle your dwell chat and social conversations in the identical inbox.

Apart from that, Groove means that you can create a information base for your clients. It additionally has 50+ automation templates to create request processes like auto-replies, dialog routing, dialog classification, and SLA administration.

We had been significantly impressed by the software’s in-depth studies, which present key metrics like complete resolutions, common decision time, happiness price, and extra.

All of this mix to make Groove the most effective buyer help service available on the market. We really use the software throughout a few of our personal manufacturers and have had an ideal expertise with it.

Professionals

• The Groove inbox can simply combine together with your Gmail account so you possibly can simply verify all of your emails instantly from the Groove dashboard.
• The software means that you can assign conversations with clients to totally different group members within the inbox and has a personal notes function. It additionally has collision detection, which prevents job duplication and unintended edits on conversations between help members.
• We cherished the software program’s AI function that turns particular buyer responses into reusable instantaneous replies in 1-click and generates summaries of prolonged conversations for simple reference.
• Groove can combine with instruments like Slack, HubSpot, Salesforce, GitHub, and extra.

Cons

• Groove doesn't include a free plan.
• It could possibly solely be built-in with WordPress utilizing code.

Why we suggest Groove: We suggest Groove as a result of it's the greatest assist desk software program that allows you to handle all of your emails instantly from its dashboard, create a information base, and assign conversations to totally different group members.

For particulars, see our Groove evaluation.

2. Heroic Inbox

Heroic Inbox is a wonderful assist desk plugin that means that you can handle all of your buyer help processes proper from the WordPress dashboard.

It enables you to ship pre-written responses when a brand new e-mail is available in and handle all of the emails in your admin dashboard with out integrating with a third-party software.

Heroic Inbox additionally comes with premade templates for often used responses that may enhance e-mail communication with clients.

Plus, it enables you to compose emails and save them as drafts. This manner, the group supervisor can evaluation the e-mail earlier than sending it to the person.

Professionals

• The plugin enables you to categorize totally different conversations utilizing e-mail tags.
• Upon testing, we found that the plugin tells you when a buyer opens up your e-mail. It additionally has collision detection, autoresponders, and a ticket historical past function.
• Heroic Inbox can combine with Heroic KB to construct documentation for your corporation.
• It affords a WooCommerce integration that lets customers view their buy historical past in your retailer.

Cons

• When reviewing the plugin, we didn’t like its integration course of with Gmail as a result of it’s not that beginner-friendly, and you should obtain a Google Workspace app for it.
• It has no free plan.

Why we suggest Heroic Inbox: This plugin is good for small to medium companies who wish to handle all their buyer help emails proper from the WordPress dashboard.

3. FreshDesk

FreshDesk is one other customer support answer that allows you to routinely convert incoming emails into help tickets.

It units up guidelines to assign emails to particular brokers or groups primarily based on standards like urgency, subject, or buyer kind. The software additionally has a shared inbox the place group members can collaborate on buyer emails.

Moreover, FreshDesk has inner notes, canned responses, SLA administration, and a collision detection function to enhance communication.

Professionals

• We appreciated that FreshDesk retains all e-mail communication inside a single thread. This supplies a chronological historical past of the dialog for each brokers and clients.
• The software program has superb options like making a self-service portal by way of discussion board help, FAQs, a assist widget, and AI automated voice responses.
• It supplies in-depth analytics and reporting.
• FreshDesk additionally has dwell chat help and chatbots.

Cons

• When you've got a small enterprise, then utilizing this software could be overwhelming as a result of it has a variety of options.

Why we suggest FreshDesk: FreshDesk is an inexpensive choice for e-mail administration. It's superb for companies which might be quickly scaling and wish to supply environment friendly help.

4. HelpScout

HelpScout is an all-in-one assist desk software program that manages all of your chat and e-mail help requests in a central place. It has a collaborative inbox to make sure that buyer emails are seen to your entire group and makes it simple to create canned responses.

The software can create automated workflows to arrange autoresponders for preliminary replies, ship saved responses for frequent questions, and set off customized notifications primarily based on e-mail content material.

It additionally has collision detection, inner notes, and a single e-mail thread function that takes buyer communication through e-mail to a brand new degree.

Professionals

• Upon evaluation, we found that HelpScout enables you to embed surveys instantly inside emails to collect buyer suggestions.
• The software program comes with e-mail routing, the place you possibly can arrange guidelines to assign emails to particular brokers primarily based on various factors.
• We appreciated its AI Help function that gives solutions to enhance e-mail drafts, together with grammar fixes, conciseness changes, or tone modifications.
• It affords dialog scores and analytics.

Cons

• Utilizing HelpScout can turn out to be tough as you scale up. It's because the software is constructed for small to medium-sized companies.
• It may be a bit costly in case you are on a shoestring funds.

Why we suggest HelpScout: When you've got a small enterprise web site, then HelpSout is a superb alternative. It enables you to handle emails in a single place, makes use of AI to create higher e-mail responses, and may assign tickets primarily based on totally different standards.

Best Email Management Software for Advertising

If you're a marketer, then the next checklist of e-mail administration software program will higher fit your wants.

5. Fixed Contact

Fixed Contact is the most effective e-mail administration software program for entrepreneurs as a result of it has a user-friendly builder for creating engaging emails.

It enables you to create drip campaigns and construct automated workflows. For example, you possibly can ship customized welcome emails, birthday messages, or deserted cart emails.

The software additionally enables you to construct and section your contacts, making it an ideal option to develop your e-mail checklist.

Professionals

• Fixed Contact is the most effective e-mail advertising and marketing service that allows you to entry limitless emails, a free picture library, and built-in social media sharing instruments.
• We cherished the client help high quality provided by the software, together with dwell chat, cellphone calls, e-mail, neighborhood help, and an enormous information base.
• It has A/B testing to check totally different variations of your e-mail topic strains, calls to motion, or content material.
• The software has an ideal reporting function that reveals open charges, click-through charges, and different engagement metrics.

Cons

• Fixed Contact means that you can construct fundamental touchdown pages, however the customization choices are restricted.
• Some customers have run into difficulties when canceling their Fixed Contact accounts.

Why we suggest Fixed Contact: If you're a marketer who needs to generate leads and produce extra visitors to your web site utilizing emails, then Fixed Contact is the only option.

For particulars, see our Fixed Contact evaluation.

6. Brevo

Brevo (previously Sendinblue) is a superb CRM, automation, e-mail, and SMS advertising and marketing software program. It means that you can create deserted cart emails, welcome messages, gross sales notifications, and extra.

The software additionally means that you can section your e-mail checklist, construct automated e-mail sequences, and take a look at totally different variations of the emails to optimize their efficiency.

Moreover, you should use Brevo to handle e-mail advertising and marketing proper out of your WordPress dashboard utilizing the Newsletter, SMTP, Email marketing and Subscribe forms plugin.

Professionals

• You may combine it with touchdown web page builder and eCommerce platforms.
• Brevo is a tremendous SMS advertising and marketing software program that allows you to create automated SMS messages.
• We had been impressed by its AI algorithms that choose the most effective time to ship bulk emails for the most effective e-mail deliverability.
• You may also use this software for CRM, dwell chat, and Fb Advertisements.

Cons

• When researching the software, we discovered that some customers expertise inconsistencies with e-mail deliverability utilizing Brevo.
• It solely affords fundamental features within the free plan.

Why we suggest Brevo: When you've got a small enterprise and need to launch e-mail and SMS advertising and marketing campaigns, then Brevo is the only option.

For extra particulars, see our Brevo evaluation.

7. HubSpot

HubSpot is one other CRM, e-mail, and SMS advertising and marketing platform that may assist you to develop your contact checklist. It has customizable options to construct an e-mail checklist together with your branding and makes use of AI to create topic strains and optimize your e-mail copy.

It means that you can personalize e-mail content material primarily based on standards like recipient names, demographics, pursuits, or web site conduct. The software additionally enables you to create automated workflows that may be triggered by kind submissions, web site visits, or deserted carts.

HubSpot additionally has a complete analytics function that allows you to know necessary info like conversion charges and unsubscribes.

Professionals

• We cherished HubSpot’s CRM (Buyer Relationship Management) function. It enables you to set up and handle buyer information for focused e-mail advertising and marketing campaigns.
• It has a excessive e-mail deliverability price and comes with A/B testing.
• You may create chatbots, WordPress kinds, and touchdown pages.
• HubSpot has a free plugin that makes it simple to combine the service with WordPress.

Cons

• The software program has a free plan with restricted options. Nevertheless, its paid plan can get costly.
• HubSpot has a variety of options, which could be overwhelming when you don’t plan on utilizing a number of the different options provided by the software.

Why we suggest HubSpot: When you've got a quickly scaling enterprise and desire a software to behave as a CRM, e-mail, and SMS advertising and marketing platform, kind builder, and web site builder, then HubSpot is the all-in-one answer for you.

8. AWeber

AWeber is among the oldest e-mail advertising and marketing software program choices round. It enables you to construct visually interesting e-mail campaigns utilizing dynamic components that may regulate primarily based on subscriber info.

The software additionally affords options like checklist administration, autoresponders, A/B testing, and e-mail monitoring with detailed insights, making it an ideal alternative.

Plus, AWeber can seamlessly combine with WordPress, permitting you to handle emails proper from the dashboard. For particulars, see our tutorial on easy methods to join AWeber to WordPress.

Professionals

• AWeber affords e-mail advertising and marketing options corresponding to AMP emails, automated RSS-to-email for bloggers, and tag-based subscriber segmentation.
• It could possibly combine with standard WordPress membership plugins like MemberPress.
• The software means that you can create customizable sign-up kinds to embed in your web site and develop your e-mail checklist.
• When reviewing, we appreciated the instruments’ highly effective automated e-mail sequence function.

Cons

• The touchdown web page builder in AWeber’s paid plans affords fundamental functionalities.
• A number of the premade templates have outdated designs.

Why we suggest AWeber: If you're simply beginning with e-mail advertising and marketing, then AWeber is an effective alternative as a result of it's tremendous beginner-friendly and doesn’t supply an amazing vary of options.

Best Email Management Software for Gross sales

When you've got a web based retailer and wish to use emails to spice up gross sales, then the next checklist of e-mail administration instruments could possibly be a good selection.

9. Omnisend

Omnisend is a well known e-mail advertising and marketing and automation platform for eCommerce web sites. Its ‘Product Picker’ function enables you to create engaging emails with product suggestions.

Moreover, you should use the pre-built eCommerce workflows to arrange e-mail sequences for abandoning carts, selling sale affords, and extra.

Omnisend may also act as an SMS advertising and marketing software, permitting you to ship customized messages to customers with their names, places, and different info.

Professionals

• The software program affords eCommerce-related options like buyer lifecycle information, on-site conduct, message engagement, and extra.
• When researching, we found you can additionally ship push notifications with Omnisend.
• It reveals detailed analytics and studies in your advertising and marketing efficiency.
• You may also launch Fb and WhatsApp message campaigns.

Cons

• Omnisend could be costly when you have simply began your on-line retailer.
• It may be a bit tough to combine it with different instruments.

Why we suggest Omnisend: If you're trying for software program that allows you to ship personalized emails and use premade automated e-mail sequences to recuperate deserted carts, then Omnisend is the most effective answer for you.

10. Drip

Drip is one other nice platform for boosting gross sales by launching e-mail advertising and marketing campaigns. Additionally it is a robust automation software for creating workflows which might be despatched to customers upon particular actions.

It's best identified for creating drip campaigns, which contain sending a collection of automated emails to clients at predetermined intervals.

Apart from that, the software program affords income monitoring, A/B testing, and make contact with checklist segmentation, making it an ideal alternative.

We even apply it to intelfindr for e-mail advertising and marketing. For particulars, see our information on why intelfindr switched from MailChimp to Drip.

Professionals

• Drip has a customized kind builder and a touchdown web page builder.
• It supplies detailed studies in your marketing campaign efficiency.
• The software program can combine with any eCommerce platform like Shopify or WooCommerce.
• We significantly appreciated the net programs and detailed documentation provided by Drip to raised perceive the product.

Cons

• The software program could be tremendous costly and a bit sophisticated to make use of for small companies.
• It doesn’t have a free plan.

Why we suggest Drip: In case your WooCommerce retailer is quickly rising, then Drip is a superb answer for creating automated e-mail sequences.

11. Streak

Streak is a software program that's used to transform your Gmail inbox into a robust CRM (Buyer Relationship Management) software. It could possibly monitor all outgoing emails and see when recipients open them and click on on hyperlinks.

Apart from that, it may well personalize bulk emails with person information, schedule emails to be despatched later, break down complicated e-mail threads, and permit e-mail sharing with group members.

The software may also generate reusable e-mail templates for often used content material snippets, saving you time and guaranteeing efficient communication.

Professionals

• Apart from managing your emails, Streak can be utilized as a CRM. It could possibly set up your leads, offers, and initiatives utilizing customizable pipelines.
• We appreciated that the software program means that you can monitor progress for every venture utilizing a Kanban-board-style interface.
• It means that you can retailer and handle all of your contact info in Gmail.
• You may assign duties to your self or group members, set deadlines, and monitor progress inside e-mail threads.

Cons

• Streak solely affords fundamental e-mail monitoring options.
• It doesn't will let you create automated workflows or drip campaigns.
• Streak’s Kanban-style interface can turn out to be cluttered and tough to handle with a lot of group members.

Why we suggest Streak: When you've got a small on-line retailer and beforehand used Gmail to handle your emails, Streak is an effective alternative. It's going to work as a CRM and an e-mail administration software, holding all the things in a central place.

Best Email Management Software for People

When you've got a WordPress weblog that you just handle by your self, you then is perhaps extra within the following e-mail administration instruments.

12. Gmail

Gmail is a free service developed by Google and is the most well-liked e-mail administration software on this planet. It means that you can ship and obtain emails simply and set up them in folders utilizing labels.

You may also mark necessary emails with stars or use the built-in precedence inbox to focus on vital messages that require fast consideration.

Plus, you possibly can delete and archive a number of emails, undo sends, create pre-written templates, and entry all the things out of your cell.

For particulars, see our tutorial on easy methods to arrange a shared Gmail inbox for your WordPress web site.

Professionals

• Gmail has highly effective search performance, permitting customers to seek out particular emails by sender, recipient, key phrases, or different standards.
• It could possibly briefly take away emails out of your inbox and reschedule them to reappear at a chosen time.
• The software can seamlessly combine with Google Docs, Google Calendar, and Google Duties.
• The software program affords a beneficiant quantity of cupboard space for your emails.

Cons

• Gmail isn't as customizable as different devoted e-mail administration platforms.
• It affords restricted collaboration options.
• Managing a big group’s emails inside a single Gmail surroundings can turn out to be overwhelming.

Why we suggest Gmail: When you've got a easy WordPress weblog and are usually not planning to ship as many emails to customers, then Gmail is a superb alternative.

13. Outlook

Outlook (previously referred to as Hotmail) is one other e-mail administration software that's a part of the Microsoft 365 suite.

It organizes all of your e-mail in a central inbox utilizing classes, folders, and filters. Plus, it means that you can monitor whether or not recipients open your emails and see in the event that they’ve clicked on hyperlinks.

You may also create reusable templates with Outlook and schedule emails to be despatched at a later date.

Professionals

• It enables you to create, handle, and share calendars with colleagues. You may schedule appointments, set reminders, and monitor deadlines.
• Outlook will also be used to schedule conferences with inner and exterior attendees.
• The software enables you to create contact lists and teams to ship segmented emails.
• You may also create to-do lists with Outlook.

Cons

• It doesn't have any e-mail advertising and marketing options.
• A free Outlook account solely comes with fundamental buyer help.

Why we suggest Outlook: Total, Outlook supplies a complete suite of options for managing your emails, calendar, contacts, duties, and extra. It may be an ideal alternative for private {and professional} use.

14. Equipment (Previously ConvertKit)

Equipment (previously ConvertKit) means that you can construct participating emails and complicated automated workflows in just some minutes. It has a beginner-friendly builder and reusable content material blocks for environment friendly e-mail creation.

The software can be utilized to create touchdown pages and sign-up kinds. You may also set up your subscribers with detailed tags and section your viewers for focused e-mail campaigns.

Equipment has an A/B testing function to optimize your marketing campaign efficiency.

Professionals

• We appreciated that the software enables you to import present contacts from different platforms and export your subscriber checklist for additional evaluation.
• You need to use the software program to promote digital merchandise and supply paid e-newsletter subscriptions.
• The software program means that you can arrange automated e-mail sequences for deserted carts, welcome messages, onboarding processes, and extra.

Cons

• You have to the premium plan to unlock Equipment’s automation options.
• The e-mail templates have restricted design flexibility.

Why we suggest Equipment: When you've got a small enterprise or weblog however wish to scale quickly, then Equipment could be a good selection.

What Is the Best Email Management Software?

In our knowledgeable opinion, Groove is the most effective e-mail administration software program for buyer help as a result of it's beginner-friendly. Plus, it affords options like shared inbox, auto-replies, dialog routing, and extra.

You may also create a information base and dwell chat widget with the software.

Then again, if you wish to use e-mail to generate leads and produce again visitors, then Fixed Contact is the most effective e-mail advertising and marketing software program.

It has lovely e-mail templates and a visible builder, enables you to create drip campaigns, and affords a free picture library.

Nevertheless, when you have a web based retailer, then we suggest Omnisend. It's a highly effective automation and e-mail advertising and marketing software that's constructed with eCommerce shops in thoughts.

Equally, when you simply have a easy WordPress web site, then you should use Gmail or Equipment.

Regularly Requested Questions About Managing Emails

Here's a checklist of some questions which might be often requested by our readers.

1. How do I handle hundreds of emails?

As your web site grows, you'll get extra emails from clients day-after-day reporting bugs or asking about your merchandise. This will get very tough to handle.

That's the reason we suggest utilizing e-mail administration software program. These instruments supply numerous options to arrange, prioritize, automate, and monitor your emails. They will additionally enhance your total e-mail workflow and productiveness.

2. What options ought to I take into account when selecting e-mail administration software program?

When selecting an e-mail administration software program for your web site, you must take into account the next options:

• Ease of Use: It is best to choose for beginner-friendly instruments that supply in depth documentation.
• Group: The software should supply fundamental group options like labels, folders, filters, and search performance.
• Automation capabilities: It ought to have the ability to create drip campaigns and have options like autoresponders, e-mail sequences, and scheduling.
• Collaboration instruments: The software program should enable collaboration with different group members utilizing shared inboxes, job administration, and commenting.
• Integrations: It ought to fit with different instruments you utilize (e.g., CRM, venture administration).

3. How can I develop my e-mail checklist?

There are lots of methods to develop your e-mail checklist. For example, you possibly can add a contact kind to your web site, the place customers should add their e-mail addresses to submit any queries about your merchandise.

Or you possibly can encourage customers to enroll for your e-newsletter for a reduction, use an exit intent popup, supply content material upgrades, run giveaways, and extra.

For extra ideas, see our examined and straightforward methods to develop your e-mail checklist.

Associated Guides for Email Management

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