136 Affiliate Marketing Statistics in 2024

We compiled 136 of the highest online marketing statistics to provide you a data-backed snapshot of the present online marketing panorama and the longer term trajectory of the business.  

These statistics are derived from our personal in-depth online marketing survey, in addition to reliable exterior sources.

The checklist encompasses a variety of areas, together with affiliate income, site visitors technology, business developments, niche-specific knowledge, and online marketing finest practices. 

High Affiliate Marketing Statistics (Editor’s Decide)

This hand-picked choice of probably the most intriguing online marketing statistics contains important info on earnings potential, high-earner methods, business insights, and general sentiment towards online marketing. 

• The worldwide online marketing business is value over $17 billion. 
• The worldwide online marketing business is anticipated to develop to a market measurement of $27.78B by 2027. 
• Affiliate advertising and marketing is answerable for 16% of all web orders in the U.S. 
• 81% of manufacturers use affiliate packages to spice up model consciousness and drive gross sales. 
• 31% of internet publishers say online marketing is a prime income supply. 
• Main manufacturers get 5% to 25% of their general on-line gross sales from online marketing. 
• 20% of name entrepreneurs say online marketing is their most profitable channel.
• The 3 most worthwhile affiliate niches are Schooling/E-Studying, Journey, and Magnificence/Skincare.
• Affiliate advertising and marketing is rising at a charge of 10% year-over-year.
• The common affiliate marketer earns $8,038 per 30 days. 
• 78.3% of affiliate entrepreneurs use search engine optimization as a main site visitors supply.
• 83.1% of affiliate entrepreneurs are optimistic about the way forward for online marketing.

International Affiliate Marketing Business Overview & Development

Regardless of the speedy adjustments introduced on by AI, the online marketing business is booming. The worth of the worldwide business is at an all-time excessive and is projected to extend considerably in the close to future. Corporations and traders proceed to worth and prioritize online marketing. 

• The worldwide online marketing business is value over $17 billion. 
• The worldwide online marketing business is anticipated to develop to a market measurement of $27.78B by 2027. 
• The worldwide online marketing business is anticipated to extend by 63% in the subsequent 4 years.  
• America is the dominant sector, with a 39% stake in the worldwide online marketing sector. 
• Affiliate advertising and marketing is answerable for 16% of all web orders in the U.S. 
• Affiliate advertising and marketing is rising at a charge of 10% year-over-year.  
• Amazon made $1.28 billion in income by affiliate packages in Q1 2023. 
• Yearly online marketing income of as much as 20% is reported by 65% of shops. 
• Google searches for “affiliate marketing” have quadrupled since 2020.
• 81% of manufacturers use affiliate packages to spice up model consciousness and drive gross sales. 
• Affiliate packages are an important consumer acquisition technique for 40% of US corporations. 
• A whopping 94% of publications make the most of quite a few online marketing packages. 
• Over $1 billion in income is generated by the highest coupon affiliate web sites.
• 20% of name entrepreneurs say online marketing is their most profitable channel. 
• Main manufacturers get 5% to 25% of their general on-line gross sales from online marketing. 
• Affiliate advertising and marketing hyperlinks obtain over 5 billion clicks per yr. 
• Affiliate advertising and marketing corporations have acquired over $1.5 billion in funding from traders.
• Manufacturers who use online marketing get a mean ROI of $15 for each greenback spent, which equates to a 1400% return.  
• 44% of manufacturers use first-interaction attribution for online marketing campaigns.

Sources: Proficient Market Insights, Uniqodo, Streamline, Amazon, BloggingX, Google Trends, Mediakix, Backlinko, Affise, Statista, Pepperjam, Aspire, Zippia, Crunchbase, Digiday x AWIN, Impact

Affiliate Marketing Income & Incomes Potential

Affiliate advertising and marketing stays a profitable approach to generate profits on-line. With the typical affiliate marketer making over $8,000 month-to-month and skilled entrepreneurs making almost 10x greater than rookies, there’s plenty of potential for these prepared to keep it up and be taught the ropes. 

• The common affiliate marketer earns $8,038 per 30 days.
• Affiliate entrepreneurs with 3+ years of expertise earn 9.45x extra than rookies.
• The common affiliate web site RPM is $149.76. 
• 69.4% of online marketing web sites use advertisements as an additional monetization channel.
• 82% of internet sites incomes 6+ figures yearly monetize with each show advertisements and affiliate merchandise.
• 42.9% of entrepreneurs say online marketing brings extra income than advert monetization.
• 31% of internet publishers say online marketing is a prime income supply.

Sources: Authority Hacker, eMarketer

Affiliate Networks & Platforms

Amazon stays the preferred community, however a big selection of different networks are gaining floor. There’s loads of room for all of them although, as profitable affiliate entrepreneurs make the most of at the very least 3 networks to drive income. 

• Amazon Associates is the hottest affiliate community, with 58.5% of affiliate entrepreneurs utilizing it.
• Excessive-earning affiliate entrepreneurs ($10k+/month) use 3.03 affiliate networks on common.
• 24.6% of affiliate entrepreneurs use the Clickbank affiliate community.
• 21.8% of affiliate entrepreneurs use the ShareASale affiliate community.
• 20.5% of affiliate entrepreneurs use the CJ affiliate community.
• 15.7% of affiliate entrepreneurs use the Influence affiliate community.
• 11.7% of affiliate entrepreneurs use the Awin affiliate community.
• 46.6% of affiliate entrepreneurs haven't any choice between affiliate networks vs. in-house packages.
• 24.46% of affiliate entrepreneurs find affiliate packages on the service provider’s web site. 
• 99% of affiliate packages supply a CPA fee mannequin. 
• In the US, 71% of affiliate publishers function with three or extra networks. 
• There are 11,400 affiliate packages in the US. 
• B2C affiliate packages account for 59.32% of all affiliate packages utilized by entrepreneurs. 
• 48.9% of online marketing packages pay a flat charge. 
• 42.4% of online marketing packages pay associates a share of gross sales. 

Sources: Authority Hacker, Cleverbridge, Forrester, Zippia, Wonder

Affiliate Area of interest-Particular Insights

Essentially the most aggressive niches are typically probably the most worthwhile, with Schooling/E-Studying, Journey, and Magnificence/Skincare main the best way. In the event you’re contemplating getting into a aggressive area of interest, know that your efforts will possible be rewarded for the elevated competitors. 

SaaS merchandise appear to pay the best commissions, and the Toy and House & Backyard niches are surging in reputation. 

• The 3 most worthwhile niches are Schooling/E-Studying, Journey, and Magnificence/Skincare.
• Affiliate entrepreneurs in the training and eLearning area of interest earn a mean month-to-month revenue of $15,551.
• Affiliate entrepreneurs in the journey area of interest earn a mean month-to-month revenue of $13,847.
• Affiliate entrepreneurs in the magnificence and skincare area of interest earn a mean month-to-month revenue of $12,475.
• Affiliate entrepreneurs in the finance area of interest earn a mean month-to-month revenue of $9,296.
• Affiliate entrepreneurs in the expertise area of interest earn a mean month-to-month revenue of $7,418.
• Affiliate entrepreneurs in the digital advertising and marketing area of interest earn a mean month-to-month revenue of $7,217.
• Affiliate entrepreneurs in the well being & health area of interest earn a mean month-to-month revenue of $7,194.
• Affiliate entrepreneurs in the e-commerce area of interest earn a mean month-to-month revenue of $5,967.
• Affiliate entrepreneurs in the dwelling & backyard area of interest earn a mean month-to-month revenue of $5,095.
• Affiliate entrepreneurs in the sports activities & outside area of interest earn a mean month-to-month revenue of $4,849.
• Affiliate entrepreneurs in the leisure area of interest earn a mean month-to-month revenue of $4,416.
• Affiliate entrepreneurs in the meals & diet area of interest earn a mean month-to-month revenue of $3,015.
• Affiliate entrepreneurs in the style area of interest earn a mean month-to-month revenue of $2,049.
• Affiliate entrepreneurs in the private improvement area of interest earn a mean month-to-month revenue of $1,566.
• Affiliate entrepreneurs in the parenting & household area of interest earn a mean month-to-month revenue of $1,145.
• Affiliate entrepreneurs in the arts & crafts area of interest earn a mean month-to-month revenue of $1,041.
• Affiliate entrepreneurs in the pets & animals area of interest earn a mean month-to-month revenue of $920.
• Affiliate entrepreneurs in the sustainability & atmosphere area of interest earn a mean month-to-month revenue of $555.
• Round 14% of Instagram affiliate entrepreneurs function in the approach to life area of interest.
• Saas-based merchandise pay 20 to 70% fee to their associates.
• 19% of affiliate packages are in the style business. 
• The toy business noticed a 109% progress in online marketing final yr.
• The retail sector generates 43% of online marketing income.
• The house and backyard business is the fastest-growing business, with 209.72% progress year-over-year. 
• The wonder business is the slowest-growing business, with 17.24% progress year-over-year.

Sources: Authority Hacker, Knometrix, eMarketer, Refersion

Trending Applied sciences & Methods

As we confirmed in our AI survey, entrepreneurs are incorporating AI instruments into many features of their online marketing enterprise – together with content material creation. 

Amongst different online marketing developments, running a blog stays the preferred approach to promote affiliate merchandise, and a minority of entrepreneurs are leveraging video content material. 

• 79.3% of affiliate entrepreneurs are embracing AI-driven content material creation.
• 79.1% of affiliate entrepreneurs use running a blog as the principle approach to promote affiliate provides.
• 19.3% of affiliate entrepreneurs create video content material for affiliate product promotions.
• For the reason that COVID-19 outbreak, 65% of chief monetary officers deliberate to extend their funding in online marketing.

Sources: Authority Hacker, AWIN, SaaS Scout, Finances Online

Visitors Acquisition Metrics & Strategies

Many affiliate entrepreneurs are leveraging search engine optimization and natural social media advertising and marketing to drive customer numbers, with a smaller but substantial group capitalizing on e-mail advertising and marketing. Social media use decreases as entrepreneurs acquire extra expertise, indicating it isn’t as profitable as different site visitors sources. 

• The common month-to-month web site site visitors for affiliate entrepreneurs is roughly 56,673 guests.
• 78.3% of affiliate entrepreneurs use search engine optimization as a main site visitors supply.
• 35.5% of affiliate entrepreneurs use natural social media advertising and marketing as a main site visitors supply.
• 22.8% of affiliate entrepreneurs use e-mail advertising and marketing as a main site visitors supply. 
• Entrepreneurs with 6+ years of expertise rely 26.7% much less on natural social media site visitors than rookies. 

Sources: Authority Hacker

Social Media Dynamics

Fb, Instagram, and Pinterest are the leaders in social media online marketing technique, with YouTube, Twitter, TikTok, and LinkedIn trailing behind. Most entrepreneurs are leveraging a number of platforms and don’t have many followers. 

• 75.8% of affiliate entrepreneurs use Fb for affiliate product promotions.
• 61.4% of affiliate entrepreneurs use Instagram for online marketing.
• 42.2% of affiliate entrepreneurs use Pinterest for online marketing.
• 36.9% of affiliate entrepreneurs use YouTube movies for affiliate promotions.
• 31.1% of affiliate entrepreneurs use Twitter for online marketing.
• 29.6% of affiliate entrepreneurs use TikTok for online marketing.
• 19% of affiliate entrepreneurs use LinkedIn for online marketing.
• 85.8% of affiliate entrepreneurs who use social media to drive site visitors have lower than 10,000 followers.
• 20.3% of affiliate entrepreneurs community with different entrepreneurs by social media.
• The common social media affiliate marketer makes use of 3.02 social platforms on the identical time.

Sources: Authority Hacker

Affiliate Marketer Profiles, Demographics, & Group Dynamics

• The common affiliate marketer has 2.8 years of expertise.
• 64.4% of affiliate entrepreneurs don't socialize with different entrepreneurs.
• Affiliate entrepreneurs incomes $10k+ per 30 days are 1.5x extra possible to socialize with different affiliate entrepreneurs.
• Affiliate entrepreneurs incomes $10k+ per 30 days are 7x extra possible to attend in-person conferences.
• 77.1% of affiliate entrepreneurs are solopreneurs with no workforce members.
• The common online marketing workforce measurement is about 2.3 folks.
• Affiliate entrepreneurs incomes 6+ figures yearly have 6.17x extra workforce members.
• Males make up 54% of affiliate entrepreneurs, whereas feminine associates make up 43%.
• Greater than 75% of online marketing managers are feminine.
• Individuals inside the 35 to 44 age group make up 32% of the whole online marketing business. 
• 57% of affiliate entrepreneurs are located in the US, 10% in Canada, and 2% in India.

Sources: Authority Hacker, Statista

Efficiency Metrics & Challenges

Producing site visitors is the highest problem for affiliate entrepreneurs, although solely ¼ have been negatively impacted by a search algorithm replace. Amongst those that have been negatively impacted, altering content material technique was the preferred response. 

Visitors and search algorithm updates aren’t simple to cope with. Know that in case you’ve ever thought of quitting online marketing, you’re not alone. Almost a 3rd of high-earners have thought of giving it up sooner or later in their careers. 

• 45.3% of affiliate entrepreneurs say getting site visitors is their largest problem. 
• Solely 25.1% of affiliate entrepreneurs have been negatively impacted by search algorithm updates.
• 47.4% of affiliate entrepreneurs who've been negatively affected by algorithm updates modified their content material technique.
• 31.3% of affiliate entrepreneurs incomes 6+ figures yearly thought of giving up online marketing sooner or later.
• 26.9% of entrepreneurs report insufficient assist from affiliate managers as a serious problem.
• 83.1% of affiliate entrepreneurs are optimistic about the way forward for online marketing.
• 63% of entrepreneurs are involved about online marketing fraud. 
• Affiliate advertising and marketing conversion charge averages about 0.5% to 1%. 

Sources: Authority Hacker, AWIN

Greatest Practices

In the event you’re on the lookout for one of the best online marketing ways, our survey knowledge signifies that try to be selecting merchandise primarily based on present developments, leveraging e-mail advertising and marketing, taking online marketing programs, and diversifying your site visitors.

• Development-based product choice earns 47.16% extra than selecting primarily based on commissions or private expertise.
• 35.1% of affiliate entrepreneurs select merchandise primarily based on private curiosity and expertise.
• 25.1% of affiliate entrepreneurs select merchandise primarily based on fee charges.
• 63.9% of affiliate entrepreneurs promote bodily services.
• 51.9% of affiliate entrepreneurs promote digital services.
• 75.5% of affiliate entrepreneurs discover that time-sensitive promotions have little to no influence.
• Affiliate entrepreneurs who use e-mail advertising and marketing earn 66.4% extra than those that don’t.
• Skilled affiliate entrepreneurs are utilizing e-mail advertising and marketing 47.8% extra than rookies.
• 66% of affiliate entrepreneurs incomes $10,000+ per 30 days have taken online marketing programs.
• Inexperienced persons (lower than 3 years of expertise) who take online marketing programs earn 57.7% extra than those that don’t.
• Excessive-earning affiliate entrepreneurs ($10k+/month) diversify site visitors sources 21.56% extra than common.
• 64.8% of entrepreneurs use Google Analytics to trace affiliate conversions.
• Affiliate advertising and marketing is seen as a crucial ability by 40% of digital entrepreneurs. 

Sources: Authority Hacker

Shopper Conduct & Analysis

Virtually everyone seems to be utilizing the web to information their buy selections, and most of these on-line shoppers go to affiliate web sites earlier than making a purchase order.

Influencers have immense sway over shopper selections, and people who use video have a bonus over those that don’t. 

• Prior to creating a purchase order, 74% of U.S. web shoppers go to quite a few affiliate web sites. 
• Cell units account for 50% of affiliate-related site visitors. 
• 87% of U.S. shoppers now begin their buying expertise on-line with product searches. 
• 81% of shoppers use on-line analysis strategies like Google earlier than buying a product. 
• 88% of shoppers have been impressed to purchase one thing by an influencer. 
• 64% of shoppers favor movies when interacting with influencer content material

Sources: CyberCash Worldwide, CallHippo, Zippia, IAB

Conclusion

Business knowledge and common sentiment counsel that online marketing will develop considerably in the years to return. 

Whereas the explosion of AI will pressure entrepreneurs to adapt and keep related, tech-savvy and prepared to be taught have a golden alternative to rise to the highest of this profitable business.