Amazon is the world’s largest on-line retailer and the preferred affiliate community, with 58.5% of affiliate entrepreneurs utilizing it, in line with our online marketing statistics.
Regardless of its reputation, there are lots of nice Amazon affiliate options you need to use to extend your commissions past what you’re getting from Amazon.
We’ve spent the previous decade constructing affiliate websites in numerous niches, and leaned closely on Amazon at instances.
Nevertheless, we’ve additionally made cash from a whole lot of different advertisers, so we’re certified to advocate various affiliate packages and networks that match Amazon’s product choice and model recognition.
Learn on to find which Amazon affiliate options will work finest on your web site.
Amazon Affiliate Alternatives
1 eBay
Not many ecommerce websites can rival Amazon’s sheer vary of merchandise, however eBay is unquestionably a contender, with an eye-watering 1.4 billion product listings throughout dozens of classes.
Whereas eBay made its identify as an public sale website for “pre-loved” objects, issues have modified. As we speak, 80% of products bought on the platform are model new, and 90% could be purchased instantly (that's, with out an public sale). That makes eBay a real Amazon affiliate various.
The corporate’s associates program — the eBay Accomplice Community — has the identical awful 24-hour cookie window because the Amazon Associates Program. Nevertheless, its fee charges differ, paying greater than Amazon in sure classes and fewer in others. As an illustration:
| Product class | eBay fee | Amazon fee |
|---|---|---|
| Alcohol | 3% | 0% |
| Well being | 4% | 1% |
| Bodily books | 3% | 4.5% |
Test your area of interest’s commissions earlier than making a choice.
- URL: eBay affiliate program
- Fee price: 1% – 4% per sale
- Cookie length: 24 hours
- Fee strategies: PayPal, digital funds switch
- Payout threshold: $10
- Merchandise/providers bought: Shopper electronics, collectibles, residence & backyard, trend, toys, well being and sweetness merchandise, and extra
2 Etsy
Whereas it might’t compete with Amazon and eBay on product quantity, Etsy stands out by specializing in one-of-a-kind inventive items. This has helped it change into the go-to vacation spot for distinctive presents.
Notice: Etsy nonetheless has an unlimited vary by the requirements of most on-line retailers, with 60+ million merchandise obtainable throughout 40+ classes, together with jewellery, clothes, and occasion provides.)
Etsy’s associates program is managed by means of Awin and pays an ordinary 4% fee on on-line gross sales, which matches or beats most comparable fee charges from Amazon.
The place Etsy actually stands out is its 30-day cookie length (or seven days for in-app referrals). This supplies extra leeway for guests to think about a purchase order and nonetheless land you a fee.
- URL: Etsy affiliate program
- Fee price: 4% per sale
- Cookie length: 30 days (or 7 days for in-app gross sales)
- Fee strategies: SEPA, BACS, ACH, home funds, worldwide wire switch
- Payout threshold: $20
- Merchandise/providers bought: Distinctive and artistic items
3 The House Depot
Positive, Amazon shares extra merchandise throughout extra classes than anybody else.
However when you’re particularly searching for residence enchancment items or providers, The Home Depot is the clear winner. Its on-line retailer carries over a million DIY-related merchandise, and it controls one-third of the market share in on-line and offline residence enchancment gross sales:
The House Depot has two Amazon various packages. Each are managed by means of the Impression affiliate community.
The “standard” model provides 1% on home equipment and eight% on residence decor and enchancment merchandise, whereas the opposite pays fastened money quantities for appointments and leads associated to The House Depot’s residence enchancment providers (akin to HVAC and cupboard makeovers).
- Fee strategies: PayPal, verify, wire switch, direct deposit, ACH switch
- Merchandise/providers bought: House decor merchandise, instruments, residence enchancment providers
4 AliExpress
Of all of the Amazon associates program options on the market, AliExpress is the closest match. The China-based on-line retailer shares a large number of objects throughout dozens of product classes, from well being and sweetness to instruments and residential enchancment.
A lot of these merchandise can be found at shockingly low costs (though the perfect offers are hardly ever obtainable on family identify manufacturers).
There are execs and cons to utilizing the AliExpress associates program as an alternative choice to Amazon Associates.
On the plus facet, it has an extended cookie size (three days) and customarily increased fee charges than Amazon, with the possibility to earn as much as 90% per sale on “hot products” — though common commissions work out at round 4% per sale.
However there’s additionally a scarcity of client belief in AliExpress, as demonstrated by Google’s “People also ask” questions:
In contrast, Amazon is one of the most trusted brands in the US, so we’d count on it to see increased conversion charges than AliExpress.
- URL: AliExpress affiliate program
- Fee price: As much as 90% per sale (4% common)
- Cookie length: 3 days
- Fee strategies: PayPal, financial institution switch
- Payout threshold: $16
- Merchandise/providers bought: Trend, electronics, jewellery, equipment, instruments & residence enchancment, and extra
5 Kohl’s
As America’s largest division retailer chain, Kohl’s is without doubt one of the few retailers that may go toe to toe with Amazon on model consciousness. You shouldn’t have bother persuading individuals to purchase from Kohl’s.
It targets lots of the similar product classes as Amazon — assume trend, homeware, toys, magnificence merchandise, and the like — making it a very good match for a variety of B2C affiliate niches.
Maybe the largest differentiator is Kohl’s concentrate on promoting family names. Two-thirds of its sales come from nationwide manufacturers, whereas virtually anybody can promote on Amazon. The Kohl’s associates program is an efficient match in case your viewers loves large manufacturers.
Enroll by means of the Impression affiliate community to earn a flat 3% per sale, with a seven-day cookie size (that’s seven instances longer than Amazon’s).
- URL: Kohl’s affiliate program
- Fee price: 3% per sale
- Cookie length: 7 days
- Fee strategies: PayPal, verify, wire switch, direct deposit, ACH switch
- Payout threshold: $50
- Merchandise/providers bought: Clothes, sneakers, bedding, kitchen merchandise, toys, magnificence, and extra
6 Walmart
Walmart is finest often known as a brick-and-mortar retailer, however its on-line enterprise has expanded dramatically in latest years. A lot in order that it’s now America’s third-biggest ecommerce site in phrases of site visitors, solely behind eBay and — you guessed it — Amazon.
There’s little distinction between Amazon and Walmart; even their homepages look fairly comparable. Each promote each product below the solar, supply inexpensive costs, and are extremely trusted manufacturers.
So, which must you promote?
The Walmart associates program has an extended cookie window, supplying you with three days (relatively than 24 hours) to shut the deal. However its commissions are capped at 4%, whereas Amazon provides increased charges on some classes (like 4.5% on bodily books and 10% on luxurious magnificence).
You may as effectively be a part of each affiliate packages to see which earns you probably the most cash.
- URL: Walmart affiliate program
- Fee price: 1% – 4% per sale
- Cookie length: 3 days
- Fee strategies: PayPal, verify, wire switch, direct deposit, ACH switch
- Payout threshold: $50
- Merchandise/providers bought: Groceries, trend, residence decor, electronics, child merchandise, and extra
7 Goal
Like Walmart, Target is an offline retail behemoth making a severe ecommerce play in opposition to Amazon.
It sells over a million merchandise throughout a broad vary of client classes, all made by recognizable manufacturers. Coupled with its huge model consciousness, Goal ought to be a fairly straightforward promote.
This brings us neatly to Goal Companions, the retailer’s associates program. Is it the most effective options for Amazon associates?
Possibly.
Goal provides volume-based commissions on sure classes, giving high-performing associates the possibility to considerably enhance their earnings. As an illustration, commissions in the “Home & Outdoor Living” class begin at 5% and climb to eight% on month-to-month web orders of 10,001+.
It additionally has a seven-day cookie window, which is a lot better than Amazon’s associates program, and stable EPCs of $12 – $13.
Nevertheless, it pays a giant, fats 0% on many widespread classes, together with sporting items, video video games, and toys.
- URL: Target Partners affiliate program
- Fee price: As much as 8% per sale
- Cookie length: 7 days
- Fee strategies: PayPal, verify, wire switch, direct deposit, ACH switch
- Payout threshold: $50
- Merchandise/providers bought: Groceries, trend, furnishings, kitchen & eating, and extra
8 Lowe’s
Lowe’s is locked in a perpetual battle with Amazon to change into The House Depot’s largest rival in the US residence enchancment market, with each having occupied the #2 spot a number of instances in latest years.
It shares about two million residence improvement-related merchandise, from paint and instruments to home equipment and furnishings. So, when you’re looking for DIY or residence enchancment affiliate packages, Lowe’s is a reputable Amazon various.
You possibly can be a part of the Lowe’s associates program by means of two affiliate networks — CJ Affiliate and FlexOffers.
Sadly, each supply decrease commissions than Amazon’s residence enchancment class (which pays 3%) and have the identical stingy one-day cookie window. Most affiliate entrepreneurs will probably be higher off with Amazon.
- Merchandise/providers bought: House enchancment and residential decor merchandise
9 Wayfair
Furnishings may simply be Amazon’s Achilles heel. Positive, it sells tens of 1000's of furnishings merchandise, however these merchandise are typically extra useful than aesthetic.
Enter Wayfair, one of many world’s largest on-line furnishings retailers, which constantly showcases fascinating merchandise:
With 22+ million items throughout residence furnishings, decor, residence enchancment, and homeware, Wayfair shares merchandise to fulfill even the fussiest inside designers.
Their associates program — obtainable by means of FlexOffers and CJ Affiliate — provides extra beneficiant phrases than Amazon Associates, paying as much as 6% per sale (Amazon solely pays 3% on furnishings).
Plus, it has a for much longer cookie length: seven days by means of FlexOffers and as much as 45 days by means of CJ Affiliate (though the CJ program isn’t obtainable in the US).
| Community | Fee | Payout threshold | Cookie length |
|---|---|---|---|
| FlexOffers | 5.6% | $25 | 7 days |
| CJ Affiliate | 6% for brand new prospects, 4% for returning prospects | $50 | 30 – 45 days |
- Merchandise/providers bought: Furnishings and residential decor
10 ShareASale
As a result of Amazon sells so many merchandise and provides category-based commissions, evaluating it to a “regular” associates program is nearly unfair.
Due to this fact, it’s value contemplating an affiliate platform like ShareASale (and different affiliate networks) in your seek for Amazon affiliate options.
ShareASale works with 25,000 manufacturers throughout 39 principally consumer-facing sectors, which aligns with the forms of merchandise bought on Amazon.
The overwhelming majority of these manufacturers aren’t family names. However that’s not essentially dangerous, as a result of smaller advertisers virtually all the time supply extra engaging affiliate phrases, like longer cookie home windows and better fee charges.
The community paid $1.3 billion in commissions in 2022 and has 270,000+ energetic publishers on its books, in order that they’re clearly doing one thing proper.
- Payout threshold: $50
- Fee frequency: Month-to-month
- Fee strategies: Test, direct deposit, worldwide direct deposit, wire switch, Payoneer
- Manufacturers: Allbirds, Etsy, Reebok
11 CJ Affiliate
In fact, ShareASale isn’t the solely affiliate community. There are various different affiliate networks, and CJ Affiliate — previously often known as Fee Junction — is without doubt one of the largest.
Whereas different networks are likely to concentrate on lesser-known manufacturers, CJ Affiliate has a ton of huge names on its books. In actual fact, it really works with twice as many IR500 advertisers as its nearest competitor.
CJ is arguably a greater match than Amazon in case your viewers favors family names.
They allow you to filter advertisers by EPC and community earnings, making it straightforward to seek out high-paying affiliate packages. It apparently works, as a result of the community pays $1.8+ billion in annual writer commissions.
- Payout threshold: $50
- Fee frequency: Month-to-month
- Fee strategies: Test, direct deposit, Payoneer
- Manufacturers: Barnes & Noble, J.Crew, Workplace Depot
12 Awin
In addition to being ShareASale’s father or mother firm, Awin runs its personal affiliate community, providing affiliate packages throughout 4 top-level niches: finance and insurance coverage, retail and buying, telcos and providers, and journey.
The retail class is the closest match to the kind of stuff you’ll discover on Amazon, and it consists of loads of engaging manufacturers, together with Burton Snowboards, Below Armour, and Warby Parker.
But it surely additionally works with manufacturers promoting many different bodily and digital merchandise, permitting you to diversify your affiliate income stream. And that’s by no means a foul factor.
There’s only one draw back: Awin is the one community we will consider that isn’t 100% free to affix, charging a $5 charge in the course of the utility stage (though this will probably be refunded along with your first fee fee).
- Payout threshold: $20 / £20 / €20
- Fee frequency: Twice a month
- Fee strategies: SEPA, BACS, ACH, home funds, worldwide wire switch
- Manufacturers: Etsy, HP, Below Armour
13 Rakuten Promoting
Final of the affiliate networks is Rakuten Promoting, which specializes in monetary providers, retail, and journey affiliate packages.
With roughly 1,000 manufacturers, Rakuten has a a lot smaller shopper checklist than another networks. However these manufacturers are spectacular, representing a few of the largest names in client luxurious, trend, know-how, journey, and finance.
Impressively, 95% of these advertisers are unique to Rakuten, so that you’ll typically be competing with a (barely) smaller pool of associates.
- Payout threshold: $50
- Fee frequency: 4 instances monthly
- Fee strategies: Direct deposit, PayPal, verify
- Manufacturers: Ashley Furnishings, Hilton, Lancome
Conclusion
Its fee charges aren’t as engaging as they was once, however Amazon Associates remains to be the most effective affiliate packages for many consumer-facing niches. However that’s to not say there aren’t many compelling Amazon affiliate options on the market.
Some pay increased commissions. Most have longer cookie durations. And all provide you with a technique to diversify your earnings.
Nevertheless, it doesn’t matter which different affiliate packages or networks you be a part of in case your affiliate web site isn’t as much as scratch — you continue to gained’t make sufficient cash on-line.
That’s the place we will help.
Right here at Authority Hacker, we’ve constructed (and bought) a number of 6-figure web sites and taught 15,000 individuals methods to construct their very own profitable affiliate websites.
That will help you rapidly study the necessities, we’ve put collectively a free authority website coaching course.
Particularly, you’ll study the 7 secrets and techniques we’ve found that make new web sites 83% extra profitable.
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