Easlo is a solopreneur who creates and sells Notion Templates and programs to assist individuals with their productiveness.
It’s an incredible instance of Authority Marketing and exhibits that you just don’t want an enormous workforce to make it occur.
Create
Easlo largely will get found by way of social media. He creates Movies (Brief and Lengthy) and social posts. He’s lively totally on Youtube (shorts & lengthy), TikTok, Instagram and Twitter.
By creating aesthetic movies that train productiveness tips about Notion, he reaches a big viewers without cost and prompts them to get free templates by way of the hyperlink in his bio.
Join
For Notion customers, Easlo’s content material is straight, to the purpose and has a sure minimalist aesthetic that may be very interesting. This explains his big subscriber and think about numbers.
His content material additionally will get a lot of feedback and reward. By getting such nice engagement, each new video he places up will get an enormous quantity of attain proper off the bat, permitting him to succeed in extra potential prospects.
Seize
Once you click on on the hyperlink within the bio, you might be supplied a number of free downloads to selected from to turboboost your Notion surroundings.
Upon clicking on certainly one of them, you get a Gumroad pop up thats you obtain it or free in alternate in your e-mail however it's also possible to title your value if you wish to reward the creator.
When you undergo this step, you’ve entered his e-mail checklist.
As you be a part of the e-mail checklist, Easlo will begin to ship you common updates that present worth to you. For instance, this e-mail the place he shares his favourite content material creation instruments.
By means of repeat contact with him, you develop a relationship and be taught to belief his recommendation.
Convert
Once you be a part of his e-mail checklist and enter the “convert” section, Easlo nonetheless makes you obtain worth in your inbox to maintain you opening and fascinating with the content material he sends. For instance, this e-mail the place he shares his favourite content material creation instruments.
As a part of being on his e-mail checklist, Easlo additionally sends promo emails with flash gross sales for his paid Notion Templates.
They lead you to very effectively designed gross sales pages the place you should purchase the templates for $49-$99.
This solopreneur makes mid 7 figures per yr together with his authority advertising and marketing funnel.
What You Can Take Away From This
- You don’t want search engine marketing to make gross sales: Easlo doesn’t use search engine marketing in any respect and social media does all of the heavy lifting for him.
- Create a top quality “link in profile” web page: Easlo wins at social not solely due to his nice attain, however due to the expertise he offers when clicking on his bio hyperlinks. It offers you a number of choices to choose your path and be a part of his e-mail checklist (see it here)
- Giving one thing high-quality without cost, then upsell the improve: Easlo has free variations of his principal templates downloadable without cost, this enables him to determine who's within the matter and since the expertise of “free” is nice, his upsale fee is excessive.
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